Impacto de la IA en la enseñanza de Diseño Gráfico e Interiores.

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Title: Impacto de la IA en la enseñanza de Diseño Gráfico e Interiores.
Alternate Title: Impact of AI on the Teaching of Graphic and Interior Design.
Authors: Escudero Garcia, Sara1 saraescudero@eade.es
Source: Comunicar. Jul2025, Vol. 33 Issue 82, p24-35. 12p.
Subject Terms: *Artificial intelligence, *Design students, Interior decoration, Graphic design, Comparative method
Abstract (English): Artificial intelligence (AI) is transforming design education, impacting creativity, innovation, and learning processes in higher education. This study examines how students in Graphic Design and Interior Design, with different levels of AI experience, perceive and utilize these technologies in their academic training. A mixed-methods approach with a descriptive and comparative design was employed. Surveys were conducted with two groups: third-year Graphic Design students, who had prior AI experience, and first-year Interior Design students, who received a basic introduction. The questionnaires included quantitative questions on AI usage, impact, and perception, as well as open-ended questions to gather qualitative insights. Data were analyzed using descriptive statistics and content analysis, allowing for the identification of usage patterns, perceived benefits, and limitations. The results show that advanced students use AI critically and strategically, whereas beginners rely on more accessible tools for idea visualization. Both groups expressed concerns about creativity and highlighted the need for further training. The study concludes that AI holds great potential for design education, but its implementation must balance efficiency with the development of critical thinking and creativity. [ABSTRACT FROM AUTHOR]
Abstract (Spanish): La inteligencia artificial (IA) está transformando la educación en diseño, impactando en la creatividad, la innovación y los procesos de aprendizaje en el ámbito universitario. Este estudio examina cómo estudiantes de Diseño Gráfico y Diseño de Interiores, con distintos niveles de experiencia en IA, perciben y utilizan estas tecnologías en su formación. Se empleó una metodología mixta con un enfoque descriptivo y comparativo. Se realizaron encuestas a dos grupos: estudiantes de tercer año de Diseño Gráfico, con experiencia previa en IA, y de primer año de Diseño de Interiores, quienes recibieron una introducción básica. Los cuestionarios incluyeron preguntas cuantitativas sobre el uso, impacto y percepción de la IA, así como preguntas abiertas para obtener perspectivas cualitativas. Los datos fueron analizados mediante estadística descriptiva y análisis de contenido, permitiendo identificar patrones de uso, beneficios percibidos y limitaciones. Los resultados muestran que los estudiantes avanzados usan IA de manera crítica y estratégica, mientras que los principiantes recurren a herramientas más accesibles para la visualización de ideas. Ambos grupos señalaron preocupaciones sobre la creatividad y destacaron la necesidad de formación adicional. El estudio concluye que la IA tiene un alto potencial en la enseñanza del diseño, pero su implementación debe equilibrar la eficiencia con el desarrollo del pensamiento crítico y la creatividad. [ABSTRACT FROM AUTHOR]
Copyright of Comunicar is the property of Oxbridge Publishing House and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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  Data: Impacto de la IA en la enseñanza de Diseño Gráfico e Interiores.
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  Data: Impact of AI on the Teaching of Graphic and Interior Design.
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  Data: <searchLink fieldCode="AR" term="%22Escudero+Garcia%2C+Sara%22">Escudero Garcia, Sara</searchLink><relatesTo>1</relatesTo><i> saraescudero@eade.es</i>
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  Data: <searchLink fieldCode="JN" term="%22Comunicar%22">Comunicar</searchLink>. Jul2025, Vol. 33 Issue 82, p24-35. 12p.
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  Data: *<searchLink fieldCode="DE" term="%22Artificial+intelligence%22">Artificial intelligence</searchLink><br />*<searchLink fieldCode="DE" term="%22Design+students%22">Design students</searchLink><br /><searchLink fieldCode="DE" term="%22Interior+decoration%22">Interior decoration</searchLink><br /><searchLink fieldCode="DE" term="%22Graphic+design%22">Graphic design</searchLink><br /><searchLink fieldCode="DE" term="%22Comparative+method%22">Comparative method</searchLink>
– Name: Abstract
  Label: Abstract (English)
  Group: Ab
  Data: Artificial intelligence (AI) is transforming design education, impacting creativity, innovation, and learning processes in higher education. This study examines how students in Graphic Design and Interior Design, with different levels of AI experience, perceive and utilize these technologies in their academic training. A mixed-methods approach with a descriptive and comparative design was employed. Surveys were conducted with two groups: third-year Graphic Design students, who had prior AI experience, and first-year Interior Design students, who received a basic introduction. The questionnaires included quantitative questions on AI usage, impact, and perception, as well as open-ended questions to gather qualitative insights. Data were analyzed using descriptive statistics and content analysis, allowing for the identification of usage patterns, perceived benefits, and limitations. The results show that advanced students use AI critically and strategically, whereas beginners rely on more accessible tools for idea visualization. Both groups expressed concerns about creativity and highlighted the need for further training. The study concludes that AI holds great potential for design education, but its implementation must balance efficiency with the development of critical thinking and creativity. [ABSTRACT FROM AUTHOR]
– Name: Abstract
  Label: Abstract (Spanish)
  Group: Ab
  Data: La inteligencia artificial (IA) está transformando la educación en diseño, impactando en la creatividad, la innovación y los procesos de aprendizaje en el ámbito universitario. Este estudio examina cómo estudiantes de Diseño Gráfico y Diseño de Interiores, con distintos niveles de experiencia en IA, perciben y utilizan estas tecnologías en su formación. Se empleó una metodología mixta con un enfoque descriptivo y comparativo. Se realizaron encuestas a dos grupos: estudiantes de tercer año de Diseño Gráfico, con experiencia previa en IA, y de primer año de Diseño de Interiores, quienes recibieron una introducción básica. Los cuestionarios incluyeron preguntas cuantitativas sobre el uso, impacto y percepción de la IA, así como preguntas abiertas para obtener perspectivas cualitativas. Los datos fueron analizados mediante estadística descriptiva y análisis de contenido, permitiendo identificar patrones de uso, beneficios percibidos y limitaciones. Los resultados muestran que los estudiantes avanzados usan IA de manera crítica y estratégica, mientras que los principiantes recurren a herramientas más accesibles para la visualización de ideas. Ambos grupos señalaron preocupaciones sobre la creatividad y destacaron la necesidad de formación adicional. El estudio concluye que la IA tiene un alto potencial en la enseñanza del diseño, pero su implementación debe equilibrar la eficiencia con el desarrollo del pensamiento crítico y la creatividad. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Comunicar is the property of Oxbridge Publishing House and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.5281/zenodo.15993474
    Languages:
      – Code: spa
        Text: Spanish
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        PageCount: 12
        StartPage: 24
    Subjects:
      – SubjectFull: Artificial intelligence
        Type: general
      – SubjectFull: Design students
        Type: general
      – SubjectFull: Interior decoration
        Type: general
      – SubjectFull: Graphic design
        Type: general
      – SubjectFull: Comparative method
        Type: general
    Titles:
      – TitleFull: Impacto de la IA en la enseñanza de Diseño Gráfico e Interiores.
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            NameFull: Escudero Garcia, Sara
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          Dates:
            – D: 01
              M: 07
              Text: Jul2025
              Type: published
              Y: 2025
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