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Evaluating the Quality and Reliability of Hepatitis B-Related Short Videos on BiliBili and TikTok: A Cross-Sectional Study.

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Title: Evaluating the Quality and Reliability of Hepatitis B-Related Short Videos on BiliBili and TikTok: A Cross-Sectional Study.
Authors: Cheng, Bowen1 (AUTHOR), Shi, Wenjie1 (AUTHOR), Wang, Shu2 (AUTHOR), Liu, Huanbing2 (AUTHOR), Xiong, Jing2 (AUTHOR) ndyfy01830@ncu.edu.cn, Chen, Xiaoyan2 (AUTHOR) chenxiaoyan@ncu.edu.cn
Source: Inquiry (00469580). 4/13/2026, Vol. 63, p1-16. 16p.
Subject Terms: *Audiovisual materials, *Social media, *Data analysis, *Content analysis, *Inter-observer reliability, Health information services, Cross-sectional method, Research funding, Kruskal-Wallis Test, Public opinion, Mann Whitney U Test, Descriptive statistics, Hepatitis B, Statistics, Quality assurance, Data analysis software, Medicine information services, Reliability (Personality trait), Video recording
Abstract: Hepatitis B is a significant global health concern and poses a substantial burden on public health systems. Short video platforms such as TikTok and Bilibili have become important channels for health information dissemination. However, the quality and reliability of Hepatitis B-related content on these platforms remain unclear. The objective of our research is to evaluate the quality of information regarding Hepatitis B disseminated on the TikTok and Bilibili short video platforms. On April 1, 2025, we systematically collected the top 100 Hepatitis B-related short videos from TikTok and Bilibili, totaling 200 videos. Basic video information was extracted, and video quality and reliability were assessed using the Global Quality Scale (GQS), modified DISCERN (mDISCERN), and JAMA benchmarks. Spearman correlation analysis was performed to examine the relationship between engagement metrics and quality scores. TikTok videos demonstrated greater user engagement, as evidenced by higher metrics for likes, comments, and shares, and also achieved superior reliability scores compared to Bilibili. Specifically, the median reliability scores for TikTok videos were mDISCERN: 4 (3-4) and JAMA: 3 (3-3), whereas for Bilibili videos, these scores were mDISCERN: 3 (3-4) and JAMA: 2 (2-3). In terms of content quality, as assessed by the GQS, both platforms exhibited similar levels (TikTok: 4 [3-4], Bilibili: 4 [3-4]). Additionally, videos uploaded by hepatologists consistently showed higher quality and reliability. Spearman correlation analysis indicated significant but weak positive correlations between engagement metrics (likes, comments, shares, saves) and both GQS and JAMA scores; however, no significant correlation was observed with mDISCERN scores. The overall quality and reliability of Hepatitis B-related short videos were moderate, with TikTok videos outperforming Bilibili videos in reliability. Videos created by hepatologists demonstrated higher quality and reliability. We recommend that the public exercise caution when consuming health information from short videos to avoid potential misinformation. [ABSTRACT FROM AUTHOR]
Copyright of Inquiry (00469580) is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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  Data: Evaluating the Quality and Reliability of Hepatitis B-Related Short Videos on BiliBili and TikTok: A Cross-Sectional Study.
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  Data: <searchLink fieldCode="AR" term="%22Cheng%2C+Bowen%22">Cheng, Bowen</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Shi%2C+Wenjie%22">Shi, Wenjie</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Wang%2C+Shu%22">Wang, Shu</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Liu%2C+Huanbing%22">Liu, Huanbing</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Xiong%2C+Jing%22">Xiong, Jing</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> ndyfy01830@ncu.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Chen%2C+Xiaoyan%22">Chen, Xiaoyan</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> chenxiaoyan@ncu.edu.cn</i>
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  Data: <searchLink fieldCode="JN" term="%22Inquiry+%2800469580%29%22">Inquiry (00469580)</searchLink>. 4/13/2026, Vol. 63, p1-16. 16p.
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  Data: *<searchLink fieldCode="DE" term="%22Audiovisual+materials%22">Audiovisual materials</searchLink><br />*<searchLink fieldCode="DE" term="%22Social+media%22">Social media</searchLink><br />*<searchLink fieldCode="DE" term="%22Data+analysis%22">Data analysis</searchLink><br />*<searchLink fieldCode="DE" term="%22Content+analysis%22">Content analysis</searchLink><br />*<searchLink fieldCode="DE" term="%22Inter-observer+reliability%22">Inter-observer reliability</searchLink><br /><searchLink fieldCode="DE" term="%22Health+information+services%22">Health information services</searchLink><br /><searchLink fieldCode="DE" term="%22Cross-sectional+method%22">Cross-sectional method</searchLink><br /><searchLink fieldCode="DE" term="%22Research+funding%22">Research funding</searchLink><br /><searchLink fieldCode="DE" term="%22Kruskal-Wallis+Test%22">Kruskal-Wallis Test</searchLink><br /><searchLink fieldCode="DE" term="%22Public+opinion%22">Public opinion</searchLink><br /><searchLink fieldCode="DE" term="%22Mann+Whitney+U+Test%22">Mann Whitney U Test</searchLink><br /><searchLink fieldCode="DE" term="%22Descriptive+statistics%22">Descriptive statistics</searchLink><br /><searchLink fieldCode="DE" term="%22Hepatitis+B%22">Hepatitis B</searchLink><br /><searchLink fieldCode="DE" term="%22Statistics%22">Statistics</searchLink><br /><searchLink fieldCode="DE" term="%22Quality+assurance%22">Quality assurance</searchLink><br /><searchLink fieldCode="DE" term="%22Data+analysis+software%22">Data analysis software</searchLink><br /><searchLink fieldCode="DE" term="%22Medicine+information+services%22">Medicine information services</searchLink><br /><searchLink fieldCode="DE" term="%22Reliability+%28Personality+trait%29%22">Reliability (Personality trait)</searchLink><br /><searchLink fieldCode="DE" term="%22Video+recording%22">Video recording</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Hepatitis B is a significant global health concern and poses a substantial burden on public health systems. Short video platforms such as TikTok and Bilibili have become important channels for health information dissemination. However, the quality and reliability of Hepatitis B-related content on these platforms remain unclear. The objective of our research is to evaluate the quality of information regarding Hepatitis B disseminated on the TikTok and Bilibili short video platforms. On April 1, 2025, we systematically collected the top 100 Hepatitis B-related short videos from TikTok and Bilibili, totaling 200 videos. Basic video information was extracted, and video quality and reliability were assessed using the Global Quality Scale (GQS), modified DISCERN (mDISCERN), and JAMA benchmarks. Spearman correlation analysis was performed to examine the relationship between engagement metrics and quality scores. TikTok videos demonstrated greater user engagement, as evidenced by higher metrics for likes, comments, and shares, and also achieved superior reliability scores compared to Bilibili. Specifically, the median reliability scores for TikTok videos were mDISCERN: 4 (3-4) and JAMA: 3 (3-3), whereas for Bilibili videos, these scores were mDISCERN: 3 (3-4) and JAMA: 2 (2-3). In terms of content quality, as assessed by the GQS, both platforms exhibited similar levels (TikTok: 4 [3-4], Bilibili: 4 [3-4]). Additionally, videos uploaded by hepatologists consistently showed higher quality and reliability. Spearman correlation analysis indicated significant but weak positive correlations between engagement metrics (likes, comments, shares, saves) and both GQS and JAMA scores; however, no significant correlation was observed with mDISCERN scores. The overall quality and reliability of Hepatitis B-related short videos were moderate, with TikTok videos outperforming Bilibili videos in reliability. Videos created by hepatologists demonstrated higher quality and reliability. We recommend that the public exercise caution when consuming health information from short videos to avoid potential misinformation. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Inquiry (00469580) is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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      – Type: doi
        Value: 10.1177/00469580261441434
    Languages:
      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 1
    Subjects:
      – SubjectFull: Audiovisual materials
        Type: general
      – SubjectFull: Social media
        Type: general
      – SubjectFull: Data analysis
        Type: general
      – SubjectFull: Content analysis
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      – SubjectFull: Inter-observer reliability
        Type: general
      – SubjectFull: Health information services
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      – SubjectFull: Cross-sectional method
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      – SubjectFull: Research funding
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      – SubjectFull: Kruskal-Wallis Test
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      – SubjectFull: Public opinion
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      – SubjectFull: Mann Whitney U Test
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      – SubjectFull: Descriptive statistics
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      – SubjectFull: Hepatitis B
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      – SubjectFull: Statistics
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      – SubjectFull: Quality assurance
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      – SubjectFull: Data analysis software
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      – SubjectFull: Medicine information services
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      – SubjectFull: Reliability (Personality trait)
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      – SubjectFull: Video recording
        Type: general
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      – TitleFull: Evaluating the Quality and Reliability of Hepatitis B-Related Short Videos on BiliBili and TikTok: A Cross-Sectional Study.
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              M: 04
              Text: 4/13/2026
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