Konkurrenzfähiges, mehrkanaliges Non-Profit Marketing.
Saved in:
| Title: | Konkurrenzfähiges, mehrkanaliges Non-Profit Marketing. |
|---|---|
| Authors: | Schöll, Ingrid1 Ingrid.schoell@me.com |
| Source: | Forum Erwachsenenbildung. 2026, Issue 2, p20-26. 7p. |
| Subject Terms: | *Adult education, *Continuing education, *Communication strategies, *Demographic change, Multi-channel integration, Digital technology, Marketing software, Social marketing |
| Abstract (English): | The article addresses the challenges and opportunities of multi-channel, competitive non-profit marketing in adult education and continuing education. It emphasizes the previously underestimated importance of marketing tools such as statistical long-term analyses and points to the necessity of designing both analog and digital educational offerings to be high-quality and target-group appropriate. In view of demographic change, digitalization, and societal transformations such as migration and sustainability, continuing education institutions must adapt their product and communication strategies to promote equitable participation and reach new target groups. Furthermore, the complex multi-channel communication is highlighted as a central challenge, especially in the tension between financial resources, quality assurance, and the growing competition from digital platforms. [Extracted from the article] |
| Abstract (German): | Der Artikel behandelt die Herausforderungen und Chancen eines mehrkanaligen, wettbewerbsfähigen Non-Profit-Marketings in der Erwachsenenbildung und Weiterbildung. Er betont die bisher unterschätzte Bedeutung von Marketinginstrumenten wie statistischen Langzeitauswertungen und verweist auf die Notwendigkeit, analoge und digitale Bildungsangebote qualitativ hochwertig und zielgruppengerecht zu gestalten. Angesichts des demographischen Wandels, der Digitalisierung und gesellschaftlicher Transformationen wie Migration und Nachhaltigkeit müssen Weiterbildungseinrichtungen ihre Produkt- und Kommunikationsstrategien anpassen, um Teilhabegerechtigkeit zu fördern und neue Zielgruppen zu erreichen. Zudem wird die komplexe Mehrkanal-Kommunikation als zentrale Herausforderung hervorgehoben, insbesondere im Spannungsfeld zwischen finanziellen Ressourcen, Qualitätssicherung und der wachsenden Konkurrenz durch digitale Plattformen. [Extracted from the article] |
| Copyright of Forum Erwachsenenbildung is the property of Waxmann Verlag GmbH and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
|---|---|
| Header | DbId: ehh DbLabel: Education Research Complete An: 193386693 AccessLevel: 6 PubType: Periodical PubTypeId: serialPeriodical PreciseRelevancyScore: 0 |
| IllustrationInfo | |
| Items | – Name: Title Label: Title Group: Ti Data: Konkurrenzfähiges, mehrkanaliges Non-Profit Marketing. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Schöll%2C+Ingrid%22">Schöll, Ingrid</searchLink><relatesTo>1</relatesTo><i> Ingrid.schoell@me.com</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Forum+Erwachsenenbildung%22">Forum Erwachsenenbildung</searchLink>. 2026, Issue 2, p20-26. 7p. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Adult+education%22">Adult education</searchLink><br />*<searchLink fieldCode="DE" term="%22Continuing+education%22">Continuing education</searchLink><br />*<searchLink fieldCode="DE" term="%22Communication+strategies%22">Communication strategies</searchLink><br />*<searchLink fieldCode="DE" term="%22Demographic+change%22">Demographic change</searchLink><br /><searchLink fieldCode="DE" term="%22Multi-channel+integration%22">Multi-channel integration</searchLink><br /><searchLink fieldCode="DE" term="%22Digital+technology%22">Digital technology</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing+software%22">Marketing software</searchLink><br /><searchLink fieldCode="DE" term="%22Social+marketing%22">Social marketing</searchLink> – Name: Abstract Label: Abstract (English) Group: Ab Data: The article addresses the challenges and opportunities of multi-channel, competitive non-profit marketing in adult education and continuing education. It emphasizes the previously underestimated importance of marketing tools such as statistical long-term analyses and points to the necessity of designing both analog and digital educational offerings to be high-quality and target-group appropriate. In view of demographic change, digitalization, and societal transformations such as migration and sustainability, continuing education institutions must adapt their product and communication strategies to promote equitable participation and reach new target groups. Furthermore, the complex multi-channel communication is highlighted as a central challenge, especially in the tension between financial resources, quality assurance, and the growing competition from digital platforms. [Extracted from the article] – Name: Abstract Label: Abstract (German) Group: Ab Data: Der Artikel behandelt die Herausforderungen und Chancen eines mehrkanaligen, wettbewerbsfähigen Non-Profit-Marketings in der Erwachsenenbildung und Weiterbildung. Er betont die bisher unterschätzte Bedeutung von Marketinginstrumenten wie statistischen Langzeitauswertungen und verweist auf die Notwendigkeit, analoge und digitale Bildungsangebote qualitativ hochwertig und zielgruppengerecht zu gestalten. Angesichts des demographischen Wandels, der Digitalisierung und gesellschaftlicher Transformationen wie Migration und Nachhaltigkeit müssen Weiterbildungseinrichtungen ihre Produkt- und Kommunikationsstrategien anpassen, um Teilhabegerechtigkeit zu fördern und neue Zielgruppen zu erreichen. Zudem wird die komplexe Mehrkanal-Kommunikation als zentrale Herausforderung hervorgehoben, insbesondere im Spannungsfeld zwischen finanziellen Ressourcen, Qualitätssicherung und der wachsenden Konkurrenz durch digitale Plattformen. [Extracted from the article] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Forum Erwachsenenbildung is the property of Waxmann Verlag GmbH and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=193386693 |
| RecordInfo | BibRecord: BibEntity: Languages: – Code: ger Text: German PhysicalDescription: Pagination: PageCount: 7 StartPage: 20 Subjects: – SubjectFull: Adult education Type: general – SubjectFull: Continuing education Type: general – SubjectFull: Communication strategies Type: general – SubjectFull: Demographic change Type: general – SubjectFull: Multi-channel integration Type: general – SubjectFull: Digital technology Type: general – SubjectFull: Marketing software Type: general – SubjectFull: Social marketing Type: general Titles: – TitleFull: Konkurrenzfähiges, mehrkanaliges Non-Profit Marketing. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Schöll, Ingrid IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 04 Text: 2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 1433769X Numbering: – Type: issue Value: 2 Titles: – TitleFull: Forum Erwachsenenbildung Type: main |
| ResultId | 1 |
