WELCOME TO THE MATRIX: E-LEARNING GETS A SECOND LIFE.
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| Title: | WELCOME TO THE MATRIX: E-LEARNING GETS A SECOND LIFE. |
|---|---|
| Authors: | Wood, Natalie T.1, Solomon, Michael R.2,3, Allan, David1 |
| Source: | Marketing Education Review. Summer2008, Vol. 18 Issue 2, p47-53. 7p. |
| Subject Terms: | *Online education, *Distance education, *Experiential learning, *Marketing education, *Teaching aids, Virtual reality |
| Abstract: | To date more than 100 schools and educational institutions from more than 20 countries are teaching in a virtual world (Rzewnicki 2007). For those who are new to virtual worlds understanding how to incorporate this technology to provide a meaningful contribution can be overwhelming. The purpose of this article is to conceptually explore the use of virtual worlds as a pedagogical tool for marketing educators. We discuss the advantages and disadvantages of teaching in these environments, propose strategies for a successful transition and offer suggestions on how these environments can enhance the marketing curriculum. [ABSTRACT FROM AUTHOR] |
| Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: ehh DbLabel: Education Research Complete An: 34775964 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: WELCOME TO THE MATRIX: E-LEARNING GETS A SECOND LIFE. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Wood%2C+Natalie+T%2E%22">Wood, Natalie T.</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Solomon%2C+Michael+R%2E%22">Solomon, Michael R.</searchLink><relatesTo>2,3</relatesTo><br /><searchLink fieldCode="AR" term="%22Allan%2C+David%22">Allan, David</searchLink><relatesTo>1</relatesTo> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Marketing+Education+Review%22">Marketing Education Review</searchLink>. Summer2008, Vol. 18 Issue 2, p47-53. 7p. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Online+education%22">Online education</searchLink><br />*<searchLink fieldCode="DE" term="%22Distance+education%22">Distance education</searchLink><br />*<searchLink fieldCode="DE" term="%22Experiential+learning%22">Experiential learning</searchLink><br />*<searchLink fieldCode="DE" term="%22Marketing+education%22">Marketing education</searchLink><br />*<searchLink fieldCode="DE" term="%22Teaching+aids%22">Teaching aids</searchLink><br /><searchLink fieldCode="DE" term="%22Virtual+reality%22">Virtual reality</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: To date more than 100 schools and educational institutions from more than 20 countries are teaching in a virtual world (Rzewnicki 2007). For those who are new to virtual worlds understanding how to incorporate this technology to provide a meaningful contribution can be overwhelming. The purpose of this article is to conceptually explore the use of virtual worlds as a pedagogical tool for marketing educators. We discuss the advantages and disadvantages of teaching in these environments, propose strategies for a successful transition and offer suggestions on how these environments can enhance the marketing curriculum. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=34775964 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1080/10528008.2008.11489037 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 7 StartPage: 47 Subjects: – SubjectFull: Online education Type: general – SubjectFull: Distance education Type: general – SubjectFull: Experiential learning Type: general – SubjectFull: Marketing education Type: general – SubjectFull: Teaching aids Type: general – SubjectFull: Virtual reality Type: general Titles: – TitleFull: WELCOME TO THE MATRIX: E-LEARNING GETS A SECOND LIFE. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Wood, Natalie T. – PersonEntity: Name: NameFull: Solomon, Michael R. – PersonEntity: Name: NameFull: Allan, David IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 06 Text: Summer2008 Type: published Y: 2008 Identifiers: – Type: issn-print Value: 10528008 Numbering: – Type: volume Value: 18 – Type: issue Value: 2 Titles: – TitleFull: Marketing Education Review Type: main |
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