WELCOME TO THE MATRIX: E-LEARNING GETS A SECOND LIFE.
Saved in:
| Title: | WELCOME TO THE MATRIX: E-LEARNING GETS A SECOND LIFE. |
|---|---|
| Authors: | Wood, Natalie T.1, Solomon, Michael R.2,3, Allan, David1 |
| Source: | Marketing Education Review. Summer2008, Vol. 18 Issue 2, p47-53. 7p. |
| Subject Terms: | *Online education, *Distance education, *Experiential learning, *Marketing education, *Teaching aids, Virtual reality |
| Abstract: | To date more than 100 schools and educational institutions from more than 20 countries are teaching in a virtual world (Rzewnicki 2007). For those who are new to virtual worlds understanding how to incorporate this technology to provide a meaningful contribution can be overwhelming. The purpose of this article is to conceptually explore the use of virtual worlds as a pedagogical tool for marketing educators. We discuss the advantages and disadvantages of teaching in these environments, propose strategies for a successful transition and offer suggestions on how these environments can enhance the marketing curriculum. [ABSTRACT FROM AUTHOR] |
| Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
Be the first to leave a comment!
