Evaluating and Motivating Faculty Performance: Challenges for Marketing Chairs.
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| Title: | Evaluating and Motivating Faculty Performance: Challenges for Marketing Chairs. |
|---|---|
| Authors: | Honeycutt, Earl D.1 ehoneycutt@elon.edu, Thelen, Shawn T.2 mktstt@hofstra.edu, Ford, John B.3 jbford@odu.edu |
| Source: | Marketing Education Review. Fall2010, Vol. 20 Issue 3, p203-214. 12p. 11 Charts. |
| Subject Terms: | *Teacher evaluation, *High school department heads, *College department heads, *Business schools, *Evaluation of teaching, Monetary incentives |
| Abstract: | This paper seeks to understand (1) how chairs evaluate and motivate faculty performance and (2) how these practices challenge marketing chairs. One hundred nine chairs, a 24 percent sample response rate, completed a Web survey that addressed five research questions. First, teaching and research performance importance levels differed based on institutional mission. Second, similar methods were employed to evaluate faculty member teaching performance regardless of institutional mission. Third, most business schools/colleges require five to six articles for promotion and tenure; however, publication reputation and quality differ. Fourth, chairs allocated different priorities to faculty member service activities based on mission. Fifth, financial incentives were employed to motivate higher levels of research performance; but nonfinancial approaches were utilized for improving teaching performance and service engagement. These findings and implications for marketing chairs regarding the management of marketing academics are discussed. [ABSTRACT FROM AUTHOR] |
| Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: ehh DbLabel: Education Research Complete An: 54227206 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Evaluating and Motivating Faculty Performance: Challenges for Marketing Chairs. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Honeycutt%2C+Earl+D%2E%22">Honeycutt, Earl D.</searchLink><relatesTo>1</relatesTo><i> ehoneycutt@elon.edu</i><br /><searchLink fieldCode="AR" term="%22Thelen%2C+Shawn+T%2E%22">Thelen, Shawn T.</searchLink><relatesTo>2</relatesTo><i> mktstt@hofstra.edu</i><br /><searchLink fieldCode="AR" term="%22Ford%2C+John+B%2E%22">Ford, John B.</searchLink><relatesTo>3</relatesTo><i> jbford@odu.edu</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Marketing+Education+Review%22">Marketing Education Review</searchLink>. Fall2010, Vol. 20 Issue 3, p203-214. 12p. 11 Charts. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Teacher+evaluation%22">Teacher evaluation</searchLink><br />*<searchLink fieldCode="DE" term="%22High+school+department+heads%22">High school department heads</searchLink><br />*<searchLink fieldCode="DE" term="%22College+department+heads%22">College department heads</searchLink><br />*<searchLink fieldCode="DE" term="%22Business+schools%22">Business schools</searchLink><br />*<searchLink fieldCode="DE" term="%22Evaluation+of+teaching%22">Evaluation of teaching</searchLink><br /><searchLink fieldCode="DE" term="%22Monetary+incentives%22">Monetary incentives</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: This paper seeks to understand (1) how chairs evaluate and motivate faculty performance and (2) how these practices challenge marketing chairs. One hundred nine chairs, a 24 percent sample response rate, completed a Web survey that addressed five research questions. First, teaching and research performance importance levels differed based on institutional mission. Second, similar methods were employed to evaluate faculty member teaching performance regardless of institutional mission. Third, most business schools/colleges require five to six articles for promotion and tenure; however, publication reputation and quality differ. Fourth, chairs allocated different priorities to faculty member service activities based on mission. Fifth, financial incentives were employed to motivate higher levels of research performance; but nonfinancial approaches were utilized for improving teaching performance and service engagement. These findings and implications for marketing chairs regarding the management of marketing academics are discussed. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=54227206 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.2753/MER1052-8008200302 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 12 StartPage: 203 Subjects: – SubjectFull: Teacher evaluation Type: general – SubjectFull: High school department heads Type: general – SubjectFull: College department heads Type: general – SubjectFull: Business schools Type: general – SubjectFull: Evaluation of teaching Type: general – SubjectFull: Monetary incentives Type: general Titles: – TitleFull: Evaluating and Motivating Faculty Performance: Challenges for Marketing Chairs. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Honeycutt, Earl D. – PersonEntity: Name: NameFull: Thelen, Shawn T. – PersonEntity: Name: NameFull: Ford, John B. IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 09 Text: Fall2010 Type: published Y: 2010 Identifiers: – Type: issn-print Value: 10528008 Numbering: – Type: volume Value: 20 – Type: issue Value: 3 Titles: – TitleFull: Marketing Education Review Type: main |
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