THE IMPACT OF DIGITAL MARKETING AND INNOVATION ON MARKETING PERFORMANCE IS INFLUENCED THROUGH THE DEVELOPMENT OF A COMPETITIVE ADVANTAGE.
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| Title: | THE IMPACT OF DIGITAL MARKETING AND INNOVATION ON MARKETING PERFORMANCE IS INFLUENCED THROUGH THE DEVELOPMENT OF A COMPETITIVE ADVANTAGE. |
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| Alternate Title: | EL IMPACTO DEL MARKETING DIGITAL Y LA INNOVACIÓN EN EL RENDIMIENTO DEL MARKETING SE VE INFLUIDO POR EL DESARROLLO DE UNA VENTAJA COMPETITIVA. O IMPACTO DO MARKETING DIGITAL E DA INOVAÇÃO NO DESEMPENHO DE MARKETING É INFLUENCIADO PELO DESENVOLVIMENTO DE UMA VANTAGEM COMPETITIVA. |
| Authors: | Muis, Indra1 indramuis@binainsani.ac.id, Adhi, Triyogo Mulyo1 triyogo1963@gmail.com, Kamalia, Ramadienna Fachrunnisa1 rahmadiennafk@gmail.com |
| Source: | Environmental & Social Management Journal / Revista de Gestão Social e Ambiental. 2024, Vol. 18 Issue 8, p1-17. 17p. |
| Database: | Environment Complete |
| ISSN: | 1981982X |
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| DOI: | 10.24857/rgsa.v18n8-081 |
