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THE IMPACT OF DIGITAL MARKETING AND INNOVATION ON MARKETING PERFORMANCE IS INFLUENCED THROUGH THE DEVELOPMENT OF A COMPETITIVE ADVANTAGE.

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Title: THE IMPACT OF DIGITAL MARKETING AND INNOVATION ON MARKETING PERFORMANCE IS INFLUENCED THROUGH THE DEVELOPMENT OF A COMPETITIVE ADVANTAGE.
Alternate Title: EL IMPACTO DEL MARKETING DIGITAL Y LA INNOVACIÓN EN EL RENDIMIENTO DEL MARKETING SE VE INFLUIDO POR EL DESARROLLO DE UNA VENTAJA COMPETITIVA.
O IMPACTO DO MARKETING DIGITAL E DA INOVAÇÃO NO DESEMPENHO DE MARKETING É INFLUENCIADO PELO DESENVOLVIMENTO DE UMA VANTAGEM COMPETITIVA.
Authors: Muis, Indra1 indramuis@binainsani.ac.id, Adhi, Triyogo Mulyo1 triyogo1963@gmail.com, Kamalia, Ramadienna Fachrunnisa1 rahmadiennafk@gmail.com
Source: Environmental & Social Management Journal / Revista de Gestão Social e Ambiental. 2024, Vol. 18 Issue 8, p1-17. 17p.
Database: Environment Complete
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Header DbId: eih
DbLabel: Environment Complete
An: 177138626
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PubType: Academic Journal
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  Data: THE IMPACT OF DIGITAL MARKETING AND INNOVATION ON MARKETING PERFORMANCE IS INFLUENCED THROUGH THE DEVELOPMENT OF A COMPETITIVE ADVANTAGE.
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  Data: EL IMPACTO DEL MARKETING DIGITAL Y LA INNOVACIÓN EN EL RENDIMIENTO DEL MARKETING SE VE INFLUIDO POR EL DESARROLLO DE UNA VENTAJA COMPETITIVA.<br />O IMPACTO DO MARKETING DIGITAL E DA INOVAÇÃO NO DESEMPENHO DE MARKETING É INFLUENCIADO PELO DESENVOLVIMENTO DE UMA VANTAGEM COMPETITIVA.
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  Data: <searchLink fieldCode="AR" term="%22Muis%2C+Indra%22">Muis, Indra</searchLink><relatesTo>1</relatesTo><i> indramuis@binainsani.ac.id</i><br /><searchLink fieldCode="AR" term="%22Adhi%2C+Triyogo+Mulyo%22">Adhi, Triyogo Mulyo</searchLink><relatesTo>1</relatesTo><i> triyogo1963@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Kamalia%2C+Ramadienna+Fachrunnisa%22">Kamalia, Ramadienna Fachrunnisa</searchLink><relatesTo>1</relatesTo><i> rahmadiennafk@gmail.com</i>
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  Data: <searchLink fieldCode="JN" term="%22Environmental+%26+Social+Management+Journal+%2F+Revista+de+Gestão+Social+e+Ambiental%22">Environmental & Social Management Journal / Revista de Gestão Social e Ambiental</searchLink>. 2024, Vol. 18 Issue 8, p1-17. 17p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eih&AN=177138626
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.24857/rgsa.v18n8-081
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      – Code: eng
        Text: English
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        PageCount: 17
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      – TitleFull: THE IMPACT OF DIGITAL MARKETING AND INNOVATION ON MARKETING PERFORMANCE IS INFLUENCED THROUGH THE DEVELOPMENT OF A COMPETITIVE ADVANTAGE.
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            NameFull: Muis, Indra
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            NameFull: Adhi, Triyogo Mulyo
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            NameFull: Kamalia, Ramadienna Fachrunnisa
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            – D: 15
              M: 08
              Text: 2024
              Type: published
              Y: 2024
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              Value: 18
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              Value: 8
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            – TitleFull: Environmental & Social Management Journal / Revista de Gestão Social e Ambiental
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