APA (7th ed.) Citation

Kim, T., Barasz, K., & John, L. K. (2019). Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness. Journal of Consumer Research, 45(5), 906. https://doi.org/10.1093/jcr/ucy039

Chicago Style (17th ed.) Citation

Kim, Tami, Kate Barasz, and Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research 45, no. 5 (2019): 906. https://doi.org/10.1093/jcr/ucy039.

MLA (9th ed.) Citation

Kim, Tami, et al. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research, vol. 45, no. 5, 2019, p. 906, https://doi.org/10.1093/jcr/ucy039.