APA (7th ed.) Citation

Rajavi, K., Kushwaha, T., & Steenkamp, J. E. M. (2019). In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers' Trust in Brands to Marketing-Mix Activities. Journal of Consumer Research, 46(4), 651. https://doi.org/10.1093/jcr/ucz026

Chicago Style (17th ed.) Citation

Rajavi, Koushyar, Tarun Kushwaha, and Jan-Benedict E M. Steenkamp. "In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers' Trust in Brands to Marketing-Mix Activities." Journal of Consumer Research 46, no. 4 (2019): 651. https://doi.org/10.1093/jcr/ucz026.

MLA (9th ed.) Citation

Rajavi, Koushyar, et al. "In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers' Trust in Brands to Marketing-Mix Activities." Journal of Consumer Research, vol. 46, no. 4, 2019, p. 651, https://doi.org/10.1093/jcr/ucz026.