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The Preference for Spontaneity in Entertainment.

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Title: The Preference for Spontaneity in Entertainment.
Authors: Rifkin, Jacqueline R (AUTHOR) jacqueline.rifkin@cornell.edu, Du, Katherine M (AUTHOR), Cutright, Keisha M (AUTHOR)
Source: Journal of Consumer Research. Oct2023, Vol. 50 Issue 3, p597-616. 20p. 4 Charts.
Subject Terms: *Consumer preferences, *Entertainment events, *Entertainers, *Human behavior, *Event management, *Consumer behavior
Abstract: Whether watching a movie, sports game, or musical performance, consumers often seek entertainment experiences that are produced by one or more individuals. And although consumers often witness producers acting spontaneously , little is known about the preference for spontaneity in entertainment. Six studies, including real consumer-relevant decisions and a Facebook field experiment, reveal that consumers prefer spontaneity (vs. planned behavior) across several entertainment contexts, as spontaneous producers seem more authentic than planned producers. At the same time, however, spontaneous actions are also believed to beget lower-quality outcomes, suggesting that consumers generally prefer spontaneity even despite the possibility of reduced quality. Subsequent experiments examine the characteristics of the entertainment context and the producer to provide further insight into how consumers manage the authenticity–quality tradeoff: by shaping when and why spontaneity is associated with increased authenticity and decreased quality expectations, as well as the relative importance of these dimensions, higher-stakes contexts (e.g. when consumers' outcomes are enmeshed with the producer's), negative inferences about spontaneity (e.g. laziness, lack of concern), and low-competence producers attenuate the effects. Together, this research advances knowledge about spontaneity and authenticity and has implications for those seeking to produce appealing entertainment experiences. [ABSTRACT FROM AUTHOR]
Database: Energy & Power Source
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An: 172001681
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PubType: Academic Journal
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  Data: The Preference for Spontaneity in Entertainment.
– Name: Author
  Label: Authors
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  Data: <searchLink fieldCode="AR" term="%22Rifkin%2C+Jacqueline+R%22">Rifkin, Jacqueline R</searchLink> (AUTHOR)<i> jacqueline.rifkin@cornell.edu</i><br /><searchLink fieldCode="AR" term="%22Du%2C+Katherine+M%22">Du, Katherine M</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Cutright%2C+Keisha+M%22">Cutright, Keisha M</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Consumer+Research%22">Journal of Consumer Research</searchLink>. Oct2023, Vol. 50 Issue 3, p597-616. 20p. 4 Charts.
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  Data: *<searchLink fieldCode="DE" term="%22Consumer+preferences%22">Consumer preferences</searchLink><br />*<searchLink fieldCode="DE" term="%22Entertainment+events%22">Entertainment events</searchLink><br />*<searchLink fieldCode="DE" term="%22Entertainers%22">Entertainers</searchLink><br />*<searchLink fieldCode="DE" term="%22Human+behavior%22">Human behavior</searchLink><br />*<searchLink fieldCode="DE" term="%22Event+management%22">Event management</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumer+behavior%22">Consumer behavior</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Whether watching a movie, sports game, or musical performance, consumers often seek entertainment experiences that are produced by one or more individuals. And although consumers often witness producers acting spontaneously , little is known about the preference for spontaneity in entertainment. Six studies, including real consumer-relevant decisions and a Facebook field experiment, reveal that consumers prefer spontaneity (vs. planned behavior) across several entertainment contexts, as spontaneous producers seem more authentic than planned producers. At the same time, however, spontaneous actions are also believed to beget lower-quality outcomes, suggesting that consumers generally prefer spontaneity even despite the possibility of reduced quality. Subsequent experiments examine the characteristics of the entertainment context and the producer to provide further insight into how consumers manage the authenticity–quality tradeoff: by shaping when and why spontaneity is associated with increased authenticity and decreased quality expectations, as well as the relative importance of these dimensions, higher-stakes contexts (e.g. when consumers' outcomes are enmeshed with the producer's), negative inferences about spontaneity (e.g. laziness, lack of concern), and low-competence producers attenuate the effects. Together, this research advances knowledge about spontaneity and authenticity and has implications for those seeking to produce appealing entertainment experiences. [ABSTRACT FROM AUTHOR]
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        Value: 10.1093/jcr/ucac060
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      – Code: eng
        Text: English
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      – SubjectFull: Consumer preferences
        Type: general
      – SubjectFull: Entertainment events
        Type: general
      – SubjectFull: Entertainers
        Type: general
      – SubjectFull: Human behavior
        Type: general
      – SubjectFull: Event management
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      – SubjectFull: Consumer behavior
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      – TitleFull: The Preference for Spontaneity in Entertainment.
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              Text: Oct2023
              Type: published
              Y: 2023
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