Brand Construction of Characteristic Agricultural Products in Ethnic Regions under the Background of Rural Revitalization; A Case Study of Honeysuckle Industry of Mashan County.

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Bibliographic Details
Title:	Brand Construction of Characteristic Agricultural Products in Ethnic Regions under the Background of Rural Revitalization; A Case Study of Honeysuckle Industry of Mashan County.
Authors:	Shaohong MO¹
Source:	Meteorological & Environmental Research. Aug2024, Vol. 15 Issue 4, p66-70. 5p.
Subject Terms:	Value added (Marketing), Farm produce, Agricultural development, Agricultural economics, *Agricultural industries
Abstract:	The brand construction o£ agricultural products is a necessary path for agricultural development and an effective way to enhance the added value and market competitiveness of agricultural products. How to do a good job in building agricultural product brands under the background of rural revitalization? This paper takes the honeysuckle industry in Mashan County, Nanning as a case study for comprehensive analysis, forming a driving force for the high-quality development of characteristic agricultural industries. [ABSTRACT FROM AUTHOR]
Database:	Energy & Power Source

Description
Abstract:	The brand construction o£ agricultural products is a necessary path for agricultural development and an effective way to enhance the added value and market competitiveness of agricultural products. How to do a good job in building agricultural product brands under the background of rural revitalization? This paper takes the honeysuckle industry in Mashan County, Nanning as a case study for comprehensive analysis, forming a driving force for the high-quality development of characteristic agricultural industries. [ABSTRACT FROM AUTHOR]
ISSN:	21523940
DOI:	10.19547/j.issn2152-3940.2024.04.017