Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don't).
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| Title: | Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don't). |
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| Authors: | WEISS, LIAD1 (AUTHOR) lweiss14@gsb.columbia.edu, JOHAR, GITA V.2 (AUTHOR) gvj1@columbia.edu |
| Source: | Journal of Consumer Research. Jun2013, Vol. 40 Issue 1, p185-201. 17p. 1 Diagram, 1 Chart, 5 Graphs. |
| Subject Terms: | *Consumer goods, *Consumer behavior, *Subjectivity, *Categorization (Psychology), *Property, *Consumer attitudes, *Psychology |
| Abstract: | Previous research uses categorization principles to analyze the interplay between individuals and groups. The present research uniquely employs categorization principles to analyze the interplay between individuals and products. It proposes that consumers classify owned (but not unowned) products as integral to their personal self (experiment 1). Consequently, consumers judge product traits (e.g., masculinity) as consistent with their own traits (assimilation) if they own the product, but as inconsistent with their own traits (contrast) if they interact with the product but do not own it, even when owning the product is nondiagnostic of its properties (e.g., following random ownership assignment; experiments 2-4). For example, less creative consumers who enter a drawing for an iPhone may judge it as less creative (assimilation) if they win the product, but as more creative (contrast) if they do not win the product. Moderators of these effects are identified, and their theoretical and substantive implications are discussed. [ABSTRACT FROM AUTHOR] |
| Database: | Energy & Power Source |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: enr DbLabel: Energy & Power Source An: 87598522 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=enr&AN=87598522 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1086/669330 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 17 StartPage: 185 Subjects: – SubjectFull: Consumer goods Type: general – SubjectFull: Consumer behavior Type: general – SubjectFull: Subjectivity Type: general – SubjectFull: Categorization (Psychology) Type: general – SubjectFull: Property Type: general – SubjectFull: Consumer attitudes Type: general – SubjectFull: Psychology Type: general Titles: – TitleFull: Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don't). Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: WEISS, LIAD – PersonEntity: Name: NameFull: JOHAR, GITA V. IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 06 Text: Jun2013 Type: published Y: 2013 Identifiers: – Type: issn-print Value: 00935301 Numbering: – Type: volume Value: 40 – Type: issue Value: 1 Titles: – TitleFull: Journal of Consumer Research Type: main |
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