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Impact of personal cultural orientations and cultural intelligence on subjective success in self-employment in multi-ethnic societies.

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Authors: Baluku, Martin Mabunda1,2 mbaluku1@gmail.com, Kikooma, Julius Fred1 kikooma@gmail.com, Bantu, Edward3 feducation@kisiiuniversity.ac.ke, Onderi, Peter4 peteronderi@gmail.com, Otto, Kathleen2 kathleen.otto@staff.uni-marburg.de
Source: Journal of Global Entrepreneurship Research. 1/7/2019, Vol. 9 Issue 1, p1-1. 1p.
Subject Terms: *Self-employment, *Unemployment statistics, *Labor market, *Entrepreneurship, Equality
Abstract: The purpose of this paper is to assess the impact of personal cultural orientation and behavioral aspect of cultural intelligence on subjective success in self-employment in a multi-ethnic context. Based on Sharma (J Acad Mark Sci 38: 787-806, 2010) taxonomy of personal cultural orientations, the paper examines the impact of interdependence and social inequality orientations on subjective success in self-employment (measured in terms of job satisfaction). Self-employed individuals working in multiethnic communities in East Africa (Uganda and Kenya) were compared with their counterparts in Germany operating in a less culturally or ethnically diverse context. Moderated mediation analysis using PROCESS macro model 8 is applied to measure the direct and indirect effects. Interdependence and social inequality cultural orientations were positively related to subjective success in self-employment for the East African sample, but not for the Germany sample. The results revealed that the impact of these cultural orientations on subjective success is mediated by behavioral cultural intelligence. However, these indirect effects vary between Germany and East Africa. Similar to cross-cultural settings, multiethnic business settings involve doing business with people from various ethnic and linguistic backgrounds. This requires the entrepreneur to behave in a manner that demonstrates appreciation and respect of other people's cultures. [ABSTRACT FROM AUTHOR]
Database: Entrepreneurial Studies Source
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  Data: <searchLink fieldCode="AR" term="%22Baluku%2C+Martin+Mabunda%22">Baluku, Martin Mabunda</searchLink><relatesTo>1,2</relatesTo><i> mbaluku1@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Kikooma%2C+Julius+Fred%22">Kikooma, Julius Fred</searchLink><relatesTo>1</relatesTo><i> kikooma@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Bantu%2C+Edward%22">Bantu, Edward</searchLink><relatesTo>3</relatesTo><i> feducation@kisiiuniversity.ac.ke</i><br /><searchLink fieldCode="AR" term="%22Onderi%2C+Peter%22">Onderi, Peter</searchLink><relatesTo>4</relatesTo><i> peteronderi@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Otto%2C+Kathleen%22">Otto, Kathleen</searchLink><relatesTo>2</relatesTo><i> kathleen.otto@staff.uni-marburg.de</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Global+Entrepreneurship+Research%22">Journal of Global Entrepreneurship Research</searchLink>. 1/7/2019, Vol. 9 Issue 1, p1-1. 1p.
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  Data: *<searchLink fieldCode="DE" term="%22Self-employment%22">Self-employment</searchLink><br />*<searchLink fieldCode="DE" term="%22Unemployment+statistics%22">Unemployment statistics</searchLink><br />*<searchLink fieldCode="DE" term="%22Labor+market%22">Labor market</searchLink><br />*<searchLink fieldCode="DE" term="%22Entrepreneurship%22">Entrepreneurship</searchLink><br /><searchLink fieldCode="DE" term="%22Equality%22">Equality</searchLink>
– Name: Abstract
  Label: Abstract
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  Data: The purpose of this paper is to assess the impact of personal cultural orientation and behavioral aspect of cultural intelligence on subjective success in self-employment in a multi-ethnic context. Based on Sharma (J Acad Mark Sci 38: 787-806, 2010) taxonomy of personal cultural orientations, the paper examines the impact of interdependence and social inequality orientations on subjective success in self-employment (measured in terms of job satisfaction). Self-employed individuals working in multiethnic communities in East Africa (Uganda and Kenya) were compared with their counterparts in Germany operating in a less culturally or ethnically diverse context. Moderated mediation analysis using PROCESS macro model 8 is applied to measure the direct and indirect effects. Interdependence and social inequality cultural orientations were positively related to subjective success in self-employment for the East African sample, but not for the Germany sample. The results revealed that the impact of these cultural orientations on subjective success is mediated by behavioral cultural intelligence. However, these indirect effects vary between Germany and East Africa. Similar to cross-cultural settings, multiethnic business settings involve doing business with people from various ethnic and linguistic backgrounds. This requires the entrepreneur to behave in a manner that demonstrates appreciation and respect of other people's cultures. [ABSTRACT FROM AUTHOR]
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ent&AN=133987280
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        Value: 10.1186/s40497-018-0144-0
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        Text: English
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      – SubjectFull: Self-employment
        Type: general
      – SubjectFull: Unemployment statistics
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      – SubjectFull: Labor market
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            – D: 07
              M: 01
              Text: 1/7/2019
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