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How One Innovative Energy Company Committed to Green an Entire Country.

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Authors: CLEMENTE, MARCO (AUTHOR), HACKLIN, FREDRIK (AUTHOR), KING, BRAYDEN (AUTHOR), KLOPFENSTEIN, AMY (AUTHOR)
Source: Stanford Social Innovation Review. Summer2025, Vol. 23 Issue 3, p18-27. 9p. 7 Color Photographs.
Subject Terms: *Employee attitudes, *Corporate culture, *Business success, *Marketing, *Renewable energy sources, *Fossil fuel industries, *Plastics in packaging
Abstract: The article focuses on E.ON Italia's transformative journey towards becoming a leader in Italy's green energy transition, driven by a purpose-driven movement within the company. In 2014, the E.ON Group announced its shift away from fossil fuels and nuclear energy to prioritize renewable sources, prompting E.ON Italia to adapt its business model and advocate for sustainability. Under the leadership of various CEOs, including Péter Ilyés and Frank Meyer, the company implemented innovative marketing campaigns, employee engagement initiatives, and community outreach programs, such as the "Make Italy Green" movement, which aimed to involve all Italians in sustainability efforts. By 2023, E.ON Italia had significantly increased its revenue from renewable energy solutions and expanded its influence beyond the company to engage the broader public in environmental stewardship. [Extracted from the article]
Database: Entrepreneurial Studies Source
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  Data: <searchLink fieldCode="AR" term="%22CLEMENTE%2C+MARCO%22">CLEMENTE, MARCO</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22HACKLIN%2C+FREDRIK%22">HACKLIN, FREDRIK</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22KING%2C+BRAYDEN%22">KING, BRAYDEN</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22KLOPFENSTEIN%2C+AMY%22">KLOPFENSTEIN, AMY</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Stanford+Social+Innovation+Review%22">Stanford Social Innovation Review</searchLink>. Summer2025, Vol. 23 Issue 3, p18-27. 9p. 7 Color Photographs.
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  Data: *<searchLink fieldCode="DE" term="%22Employee+attitudes%22">Employee attitudes</searchLink><br />*<searchLink fieldCode="DE" term="%22Corporate+culture%22">Corporate culture</searchLink><br />*<searchLink fieldCode="DE" term="%22Business+success%22">Business success</searchLink><br />*<searchLink fieldCode="DE" term="%22Marketing%22">Marketing</searchLink><br />*<searchLink fieldCode="DE" term="%22Renewable+energy+sources%22">Renewable energy sources</searchLink><br />*<searchLink fieldCode="DE" term="%22Fossil+fuel+industries%22">Fossil fuel industries</searchLink><br />*<searchLink fieldCode="DE" term="%22Plastics+in+packaging%22">Plastics in packaging</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: The article focuses on E.ON Italia's transformative journey towards becoming a leader in Italy's green energy transition, driven by a purpose-driven movement within the company. In 2014, the E.ON Group announced its shift away from fossil fuels and nuclear energy to prioritize renewable sources, prompting E.ON Italia to adapt its business model and advocate for sustainability. Under the leadership of various CEOs, including Péter Ilyés and Frank Meyer, the company implemented innovative marketing campaigns, employee engagement initiatives, and community outreach programs, such as the "Make Italy Green" movement, which aimed to involve all Italians in sustainability efforts. By 2023, E.ON Italia had significantly increased its revenue from renewable energy solutions and expanded its influence beyond the company to engage the broader public in environmental stewardship. [Extracted from the article]
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ent&AN=185978296
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      – Code: eng
        Text: English
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        PageCount: 9
        StartPage: 18
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      – SubjectFull: Employee attitudes
        Type: general
      – SubjectFull: Corporate culture
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      – SubjectFull: Business success
        Type: general
      – SubjectFull: Marketing
        Type: general
      – SubjectFull: Renewable energy sources
        Type: general
      – SubjectFull: Fossil fuel industries
        Type: general
      – SubjectFull: Plastics in packaging
        Type: general
    Titles:
      – TitleFull: How One Innovative Energy Company Committed to Green an Entire Country.
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            NameFull: CLEMENTE, MARCO
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              Text: Summer2025
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              Y: 2025
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