NAOMI KLEIN: MARKETER OF THE DECADE.

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Bibliographic Details
Authors: Potter, Andrew
Source: Canadian Business. 2/15/2010, Vol. 83 Issue 1, p42-47. 4p.
Subject Terms: *Anti-capitalist movement, *Brand name products, Essays, Canadian women authors
Geographic Terms: Canada
Reviews & Products: No Logo: Taking Aim at the Brand Bullies (Book)
People: Klein, Naomi, 1970-
Abstract: An essay about the book "No Logo: Taking Aim at the Brand Bullies," by Canadian author and activist Naomi Klein is presented. It describes how the book became the bible of human-rights activists, counterculturalists and environmentalists. It explains Klein's opposition to brands which comes from the dominance of brands in the mental environment and the erosion of public space and the political sphere. The author also reflects on the major legacy of Klein's book.
Database: Entrepreneurial Studies Source
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  Availability: 1
Header DbId: ent
DbLabel: Entrepreneurial Studies Source
An: 47689647
AccessLevel: 6
PubType: Periodical
PubTypeId: serialPeriodical
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  Data: An essay about the book "No Logo: Taking Aim at the Brand Bullies," by Canadian author and activist Naomi Klein is presented. It describes how the book became the bible of human-rights activists, counterculturalists and environmentalists. It explains Klein's opposition to brands which comes from the dominance of brands in the mental environment and the erosion of public space and the political sphere. The author also reflects on the major legacy of Klein's book.
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RecordInfo BibRecord:
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    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 4
        StartPage: 42
    Subjects:
      – SubjectFull: Anti-capitalist movement
        Type: general
      – SubjectFull: Brand name products
        Type: general
      – SubjectFull: Essays
        Type: general
      – SubjectFull: Canadian women authors
        Type: general
      – SubjectFull: Canada
        Type: general
      – SubjectFull: No Logo: Taking Aim at the Brand Bullies (Book)
        Type: general
      – SubjectFull: Klein, Naomi, 1970-
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      – TitleFull: NAOMI KLEIN: MARKETER OF THE DECADE.
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              M: 02
              Text: 2/15/2010
              Type: published
              Y: 2010
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