NAOMI KLEIN: MARKETER OF THE DECADE.
Saved in:
| Authors: | Potter, Andrew |
|---|---|
| Source: | Canadian Business. 2/15/2010, Vol. 83 Issue 1, p42-47. 4p. |
| Subject Terms: | *Anti-capitalist movement, *Brand name products, Essays, Canadian women authors |
| Geographic Terms: | Canada |
| Reviews & Products: | No Logo: Taking Aim at the Brand Bullies (Book) |
| People: | Klein, Naomi, 1970- |
| Abstract: | An essay about the book "No Logo: Taking Aim at the Brand Bullies," by Canadian author and activist Naomi Klein is presented. It describes how the book became the bible of human-rights activists, counterculturalists and environmentalists. It explains Klein's opposition to brands which comes from the dominance of brands in the mental environment and the erosion of public space and the political sphere. The author also reflects on the major legacy of Klein's book. |
| Database: | Entrepreneurial Studies Source |
|
Full text is not displayed to guests.
Login for full access.
|
|
Be the first to leave a comment!
