APA (7th ed.) Citation

Sweeney, J. M. (1990). Advertising and Innovation: A New Course and Direction for Advertising Education.

Chicago Style (17th ed.) Citation

Sweeney, John M. Advertising and Innovation: A New Course and Direction for Advertising Education. 1990.

MLA (9th ed.) Citation

Sweeney, John M. Advertising and Innovation: A New Course and Direction for Advertising Education. 1990.

Warning: These citations may not always be 100% accurate.