Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (84th, Washington, DC, August 5-8, 2001). Media Management and Economics Division.
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| Title: | Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (84th, Washington, DC, August 5-8, 2001). Media Management and Economics Division. |
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| Language: | English |
| Authors: | Association for Education in Journalism and Mass Communication. |
| Peer Reviewed: | N |
| Page Count: | 206 |
| Publication Date: | 2001 |
| Document Type: | Collected Works - Proceedings Reports - Research |
| Descriptors: | Advertising, Broadcast Industry, Broadcast Television, Case Studies, Competition, Content Analysis, Context Effect, Higher Education, Internet, Journalism Education, Newspapers, Programming (Broadcast), Radio |
| Abstract: | The Media Management and Economics section of the proceedings contains the following 6 selected papers: "Audience Economics of European Union Public Service Broadcasters: Assessing Performance in Competitive Markets" (Robert GH. Picard); "Remembering the DuMont Network: A Business Case Study Approach" (Walter S. McDowell); "The Impact of Competition on Weekly Newspaper Advertising Rates" (Stephen Lacy, David C. Coulson, and Hiromi Cho); "Managing Internet-Delivered Radio: New Markets, New Revenue, New Operations Issues" (Cheryl L. Evans and J. Steven Smethers); "Different Voices, Same Script: How Newsmagazines Cover Media Consolidation Issues" (Bryan Greenberg); "Content Differences between Daily Newspapers with Strong and Weak Market Orientations" (Randal A. Beam); and "Impact of Context Effects on Evaluation of New Shows in Lead-In/Lead-Out Context" (Jack C. C. Li and Jaemin Jung). (RS) |
| Entry Date: | 2002 |
| Accession Number: | ED459506 |
| Database: | ERIC |
| Abstract: | The Media Management and Economics section of the proceedings contains the following 6 selected papers: "Audience Economics of European Union Public Service Broadcasters: Assessing Performance in Competitive Markets" (Robert GH. Picard); "Remembering the DuMont Network: A Business Case Study Approach" (Walter S. McDowell); "The Impact of Competition on Weekly Newspaper Advertising Rates" (Stephen Lacy, David C. Coulson, and Hiromi Cho); "Managing Internet-Delivered Radio: New Markets, New Revenue, New Operations Issues" (Cheryl L. Evans and J. Steven Smethers); "Different Voices, Same Script: How Newsmagazines Cover Media Consolidation Issues" (Bryan Greenberg); "Content Differences between Daily Newspapers with Strong and Weak Market Orientations" (Randal A. Beam); and "Impact of Context Effects on Evaluation of New Shows in Lead-In/Lead-Out Context" (Jack C. C. Li and Jaemin Jung). (RS) |
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