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Policy and Statutory Responses to Advertising and Marketing in Schools. Legislation Policy Brief

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Bibliographic Details
Title: Policy and Statutory Responses to Advertising and Marketing in Schools. Legislation Policy Brief
Language: English
Authors: Molnar, Alex, Koski, William S., Boninger, Faith, Arizona State University, Commercialism in Education Research Unit
Source: Commercialism in Education Research Unit. 2010.
Availability: Commercialism in Education Research Unit. Education Policy Studies Laboratory, Mary Lou Fulton Institute and Graduate School of Education, Arizona State University, P.O. Box 872411, Tempe, AZ 85287. Tel: 480-965-1886; e-mail: epsi.asu.edu; Web site: http://epicpolicy.org/ceru-home
Peer Reviewed: N
Physical Description: PDF
Page Count: 89
Publication Date: 2010
Sponsoring Agency: Consumers Union
Intended Audience: Teachers; Administrators; Policymakers
Document Type: Reports - Descriptive
Education Level: Elementary Secondary Education
Descriptors: School Business Relationship, Corporate Support, Donors, Fund Raising, Educational Trends, Advertising, Marketing, Incentives, Integrity, Educational Policy, State Government, School Districts
Abstract: This policy brief describes the growth of schoolhouse advertising and marketing activities in the last few decades, assesses the harms associated with commercial activities in schools, and provides advocates, policymakers, and educators with a policy framework and model legislative language designed to protect children and the integrity of education programs from advertising and marketing in schools. It identifies seven categories of commercial activities typically found in schools (exclusive agreements, appropriation of space, corporate-sponsored educational materials, sponsorship of programs and activities, electronic marketing, incentive programs, and fund raising), and provides model legislative language to regulate such activities. These statutory options illustrate three different policy tools: (a) mandates, (b) balancing tests and regulatory requirements, and (c) process-based reform. Multiple options are offered so that state legislatures and local school districts can tailor policy to local contexts, school-specific needs, and community demands. Appendices include: (1) Summary of Selected Legislation Pertaining to Commercialism in Public Schools; and (2) Extended Discussion of Forms of Commercial Activity in Schools. (Contains 1 figure and 86 notes.) [This paper was written with Shannon Hodge, Elizabeth Jansma, Zoe Palitz, and Linda Rangel.]
Abstractor: ERIC
Entry Date: 2010
Accession Number: ED509764
Database: ERIC
Description
Abstract:This policy brief describes the growth of schoolhouse advertising and marketing activities in the last few decades, assesses the harms associated with commercial activities in schools, and provides advocates, policymakers, and educators with a policy framework and model legislative language designed to protect children and the integrity of education programs from advertising and marketing in schools. It identifies seven categories of commercial activities typically found in schools (exclusive agreements, appropriation of space, corporate-sponsored educational materials, sponsorship of programs and activities, electronic marketing, incentive programs, and fund raising), and provides model legislative language to regulate such activities. These statutory options illustrate three different policy tools: (a) mandates, (b) balancing tests and regulatory requirements, and (c) process-based reform. Multiple options are offered so that state legislatures and local school districts can tailor policy to local contexts, school-specific needs, and community demands. Appendices include: (1) Summary of Selected Legislation Pertaining to Commercialism in Public Schools; and (2) Extended Discussion of Forms of Commercial Activity in Schools. (Contains 1 figure and 86 notes.) [This paper was written with Shannon Hodge, Elizabeth Jansma, Zoe Palitz, and Linda Rangel.]