Policy and Statutory Responses to Advertising and Marketing in Schools. Legislation Policy Brief
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| Title: | Policy and Statutory Responses to Advertising and Marketing in Schools. Legislation Policy Brief |
|---|---|
| Language: | English |
| Authors: | Molnar, Alex, Koski, William S., Boninger, Faith, Arizona State University, Commercialism in Education Research Unit |
| Source: | Commercialism in Education Research Unit. 2010. |
| Availability: | Commercialism in Education Research Unit. Education Policy Studies Laboratory, Mary Lou Fulton Institute and Graduate School of Education, Arizona State University, P.O. Box 872411, Tempe, AZ 85287. Tel: 480-965-1886; e-mail: epsi.asu.edu; Web site: http://epicpolicy.org/ceru-home |
| Peer Reviewed: | N |
| Physical Description: | |
| Page Count: | 89 |
| Publication Date: | 2010 |
| Sponsoring Agency: | Consumers Union |
| Intended Audience: | Teachers; Administrators; Policymakers |
| Document Type: | Reports - Descriptive |
| Education Level: | Elementary Secondary Education |
| Descriptors: | School Business Relationship, Corporate Support, Donors, Fund Raising, Educational Trends, Advertising, Marketing, Incentives, Integrity, Educational Policy, State Government, School Districts |
| Abstract: | This policy brief describes the growth of schoolhouse advertising and marketing activities in the last few decades, assesses the harms associated with commercial activities in schools, and provides advocates, policymakers, and educators with a policy framework and model legislative language designed to protect children and the integrity of education programs from advertising and marketing in schools. It identifies seven categories of commercial activities typically found in schools (exclusive agreements, appropriation of space, corporate-sponsored educational materials, sponsorship of programs and activities, electronic marketing, incentive programs, and fund raising), and provides model legislative language to regulate such activities. These statutory options illustrate three different policy tools: (a) mandates, (b) balancing tests and regulatory requirements, and (c) process-based reform. Multiple options are offered so that state legislatures and local school districts can tailor policy to local contexts, school-specific needs, and community demands. Appendices include: (1) Summary of Selected Legislation Pertaining to Commercialism in Public Schools; and (2) Extended Discussion of Forms of Commercial Activity in Schools. (Contains 1 figure and 86 notes.) [This paper was written with Shannon Hodge, Elizabeth Jansma, Zoe Palitz, and Linda Rangel.] |
| Abstractor: | ERIC |
| Entry Date: | 2010 |
| Accession Number: | ED509764 |
| Database: | ERIC |
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