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Strategic Messaging for Effective Communications: Using Research Insights to Connect to Key Audiences

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Bibliographic Details
Title: Strategic Messaging for Effective Communications: Using Research Insights to Connect to Key Audiences
Language: English
Authors: Advance CTE: State Leaders Connecting Learning to Work
Source: Advance CTE: State Leaders Connecting Learning to Work. 2020.
Availability: Advance CTE: State Leaders connecting Learning to Work. 8484 Georgia Avenue Suite 320, Silver Spring, MD 20910. Tel: 301-588-9630; Fax: 301-576-7115; Web site: https://careertech.org/
Peer Reviewed: N
Page Count: 6
Publication Date: 2020
Document Type: Reports - Research
Descriptors: Communication Strategies, Audience Analysis, Vocational Education, Family Attitudes, Student Attitudes, Statewide Planning, Educational Benefits
Geographic Terms: Georgia, North Dakota
Abstract: In a rapidly changing world, it is more important than ever for learners of all ages to develop the skills and experiences necessary to succeed in high-wage, high-skilled and high-demand careers of their choosing. Career Technical Education (CTE) is working with every state to help learners succeed, while also providing employers with skilled and talented employees across a range of industries. To connect more students to CTE programs, Advance CTE compiled model programs to address the challenge of communicating effectively with students and families about CTE options. This resource from Advance CTE examines key findings from a national survey that explored the attitudes of families and students of those currently enrolled in CTE and those who are prospective students and explores Georgia and North Dakota's approaches to developing statewide messaging. This case study is one of three that highlights the exciting work being done across the country to reach local stakeholders, create communications strategies that emphasize digital mediums and develop messaging that resonates with specific audiences. The other two case studies may be accessed here: (1) "Supporting Districts and Schools in their Recruitment Efforts: Stronger Relationships, Better Engagement" (ED606185); and (2) "A Digital Communications Approach: External Communications Strategies Using Online Mediums" (ED606181).
Abstractor: As Provided
Entry Date: 2020
Accession Number: ED606183
Database: ERIC
Description
Abstract:In a rapidly changing world, it is more important than ever for learners of all ages to develop the skills and experiences necessary to succeed in high-wage, high-skilled and high-demand careers of their choosing. Career Technical Education (CTE) is working with every state to help learners succeed, while also providing employers with skilled and talented employees across a range of industries. To connect more students to CTE programs, Advance CTE compiled model programs to address the challenge of communicating effectively with students and families about CTE options. This resource from Advance CTE examines key findings from a national survey that explored the attitudes of families and students of those currently enrolled in CTE and those who are prospective students and explores Georgia and North Dakota's approaches to developing statewide messaging. This case study is one of three that highlights the exciting work being done across the country to reach local stakeholders, create communications strategies that emphasize digital mediums and develop messaging that resonates with specific audiences. The other two case studies may be accessed here: (1) "Supporting Districts and Schools in their Recruitment Efforts: Stronger Relationships, Better Engagement" (ED606185); and (2) "A Digital Communications Approach: External Communications Strategies Using Online Mediums" (ED606181).