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(Mis)Information and the Value of College Names. EdWorkingPaper No. 20-329

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Title: (Mis)Information and the Value of College Names. EdWorkingPaper No. 20-329
Language: English
Authors: Eble, Alex, Hu, Feng, Annenberg Institute for School Reform at Brown University
Source: Annenberg Institute for School Reform at Brown University. 2021.
Availability: Annenberg Institute for School Reform at Brown University. Brown University Box 1985, Providence, RI 02912. Tel: 401-863-7990; Fax: 401-863-1290; e-mail: AISR_Info@brown.edu; Web site: http://www.annenberginstitute.org
Peer Reviewed: N
Page Count: 87
Publication Date: 2021
Document Type: Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: Colleges, Universities, Institutional Characteristics, Reputation, College Choice, Labor Market, College Graduates, Employment Potential, Educational Change, Organizational Change, Foreign Countries, College Admission, College Applicants, Deception, Student Attitudes
Geographic Terms: China
Abstract: Hundreds of colleges have changed their names to signal higher quality. We estimate how this affects college choice and the labor market performance of college graduates. Administrative data show that name-changing colleges enroll higher-aptitude students, with larger effects for attractive-but-misleading name changes and among students with less information. A resume audit study shows that employer callbacks respond to the increased aptitude of recruited students at these colleges. We broaden these results using scraped online text data, survey data, and other administrative data. Our study demonstrates that signals designed to change beliefs can have real, lasting impacts on market outcomes.
Abstractor: As Provided
Entry Date: 2022
Accession Number: ED616689
Database: ERIC
FullText Text:
  Availability: 0
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  Data: <searchLink fieldCode="DE" term="%22Colleges%22">Colleges</searchLink><br /><searchLink fieldCode="DE" term="%22Universities%22">Universities</searchLink><br /><searchLink fieldCode="DE" term="%22Institutional+Characteristics%22">Institutional Characteristics</searchLink><br /><searchLink fieldCode="DE" term="%22Reputation%22">Reputation</searchLink><br /><searchLink fieldCode="DE" term="%22College+Choice%22">College Choice</searchLink><br /><searchLink fieldCode="DE" term="%22Labor+Market%22">Labor Market</searchLink><br /><searchLink fieldCode="DE" term="%22College+Graduates%22">College Graduates</searchLink><br /><searchLink fieldCode="DE" term="%22Employment+Potential%22">Employment Potential</searchLink><br /><searchLink fieldCode="DE" term="%22Educational+Change%22">Educational Change</searchLink><br /><searchLink fieldCode="DE" term="%22Organizational+Change%22">Organizational Change</searchLink><br /><searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink><br /><searchLink fieldCode="DE" term="%22College+Admission%22">College Admission</searchLink><br /><searchLink fieldCode="DE" term="%22College+Applicants%22">College Applicants</searchLink><br /><searchLink fieldCode="DE" term="%22Deception%22">Deception</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Attitudes%22">Student Attitudes</searchLink>
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  Data: Hundreds of colleges have changed their names to signal higher quality. We estimate how this affects college choice and the labor market performance of college graduates. Administrative data show that name-changing colleges enroll higher-aptitude students, with larger effects for attractive-but-misleading name changes and among students with less information. A resume audit study shows that employer callbacks respond to the increased aptitude of recruited students at these colleges. We broaden these results using scraped online text data, survey data, and other administrative data. Our study demonstrates that signals designed to change beliefs can have real, lasting impacts on market outcomes.
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      – Text: English
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        PageCount: 87
    Subjects:
      – SubjectFull: Colleges
        Type: general
      – SubjectFull: Universities
        Type: general
      – SubjectFull: Institutional Characteristics
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      – SubjectFull: Reputation
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      – SubjectFull: College Choice
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      – SubjectFull: Labor Market
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      – SubjectFull: College Graduates
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      – SubjectFull: Organizational Change
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      – SubjectFull: Foreign Countries
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      – SubjectFull: College Admission
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      – SubjectFull: College Applicants
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      – SubjectFull: Deception
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      – SubjectFull: Student Attitudes
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      – SubjectFull: China
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      – TitleFull: (Mis)Information and the Value of College Names. EdWorkingPaper No. 20-329
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