(Mis)Information and the Value of College Names. EdWorkingPaper No. 20-329
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| Title: | (Mis)Information and the Value of College Names. EdWorkingPaper No. 20-329 |
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| Language: | English |
| Authors: | Eble, Alex, Hu, Feng, Annenberg Institute for School Reform at Brown University |
| Source: | Annenberg Institute for School Reform at Brown University. 2021. |
| Availability: | Annenberg Institute for School Reform at Brown University. Brown University Box 1985, Providence, RI 02912. Tel: 401-863-7990; Fax: 401-863-1290; e-mail: AISR_Info@brown.edu; Web site: http://www.annenberginstitute.org |
| Peer Reviewed: | N |
| Page Count: | 87 |
| Publication Date: | 2021 |
| Document Type: | Reports - Research |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Colleges, Universities, Institutional Characteristics, Reputation, College Choice, Labor Market, College Graduates, Employment Potential, Educational Change, Organizational Change, Foreign Countries, College Admission, College Applicants, Deception, Student Attitudes |
| Geographic Terms: | China |
| Abstract: | Hundreds of colleges have changed their names to signal higher quality. We estimate how this affects college choice and the labor market performance of college graduates. Administrative data show that name-changing colleges enroll higher-aptitude students, with larger effects for attractive-but-misleading name changes and among students with less information. A resume audit study shows that employer callbacks respond to the increased aptitude of recruited students at these colleges. We broaden these results using scraped online text data, survey data, and other administrative data. Our study demonstrates that signals designed to change beliefs can have real, lasting impacts on market outcomes. |
| Abstractor: | As Provided |
| Entry Date: | 2022 |
| Accession Number: | ED616689 |
| Database: | ERIC |
| Abstract: | Hundreds of colleges have changed their names to signal higher quality. We estimate how this affects college choice and the labor market performance of college graduates. Administrative data show that name-changing colleges enroll higher-aptitude students, with larger effects for attractive-but-misleading name changes and among students with less information. A resume audit study shows that employer callbacks respond to the increased aptitude of recruited students at these colleges. We broaden these results using scraped online text data, survey data, and other administrative data. Our study demonstrates that signals designed to change beliefs can have real, lasting impacts on market outcomes. |
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