Lifting up Attendance in Rural Districts: A Multi-Site Trial of a Personalized Messaging Campaign. EdWorkingPaper No. 25-1189
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| Title: | Lifting up Attendance in Rural Districts: A Multi-Site Trial of a Personalized Messaging Campaign. EdWorkingPaper No. 25-1189 |
|---|---|
| Language: | English |
| Authors: | Elise Swanson, Sativa Thompson, Jennifer Ash, Hayley Didriksen, Thomas J. Kane, Douglas O. Staiger, Lisa Sanbonmatsu, Annenberg Institute for School Reform at Brown University |
| Source: | Annenberg Institute for School Reform at Brown University. 2025. |
| Availability: | Annenberg Institute for School Reform at Brown University. Brown University Box 1985, Providence, RI 02912. Tel: 401-863-7990; Fax: 401-863-1290; e-mail: annenberg@brown.edu; Web site: https://annenberg.brown.edu/ |
| Peer Reviewed: | N |
| Page Count: | 54 |
| Publication Date: | 2025 |
| Sponsoring Agency: | Institute of Education Sciences (ED) |
| Contract Number: | R305C190004 |
| Document Type: | Reports - Research |
| Education Level: | Elementary Secondary Education |
| Descriptors: | Rural Schools, Attendance, Intervention, Information Systems, School Districts, Barriers, COVID-19, Pandemics, Cost Effectiveness, Pilot Projects, Technology Integration, Electronic Mail, Telecommunications, Computer Mediated Communication, Parent School Relationship, Compliance (Psychology), Elementary Secondary Education, Learner Engagement, Parent Teacher Cooperation, Program Effectiveness |
| Geographic Terms: | Ohio, New York |
| Abstract: | Student absenteeism has remained high following the COVID-19 pandemic and districts need low-cost strategies to improve attendance. In 2020-21, the National Center for Rural Education Research Networks piloted a promising personalized messaging intervention in 8 rural districts in New York and Ohio. We worked with a student information system provider to replicate the intervention in a randomized trial in 47 districts in 16 states between 2022-23 and 2023-24. We find that the personalized messages reduced student absences by between 1.7 (p<0.05) and 4.5 percent (p<0.05) and cost, on average, $4.07 per student to implement. We report on implementation challenges and heterogeneous effects across student populations. Our findings have practical implications for implementing technology-based interventions in the rural context. |
| Abstractor: | As Provided |
| IES Funded: | Yes |
| Entry Date: | 2025 |
| Accession Number: | ED673996 |
| Database: | ERIC |
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