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GMAC Prospective Students Survey. 2025 Report

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Title: GMAC Prospective Students Survey. 2025 Report
Language: English
Authors: Andrew Walker, Quan Yuan, Contributor, Kun Yuan, Contributor, Sabrina White, Contributor, Graduate Management Admission Council (GMAC)
Source: Graduate Management Admission Council. 2025.
Availability: Graduate Management Admission Council. 11921 Freedom Drive Suite 300, Reston, VA 20190. Tel: 866-505-6559; Tel: 703-668-9600; Fax: 703-668-9601; e-mail: customercare@gmac.com; Web site: http://www.gmac.com
Peer Reviewed: N
Page Count: 61
Publication Date: 2025
Document Type: Reports - Research
Numerical/Quantitative Data
Education Level: Higher Education
Postsecondary Education
Descriptors: Business Schools, Business Education, Graduate Students, Student Financial Aid, Foreign Students, Student Costs, Occupational Aspiration, Artificial Intelligence, Gender Differences, Experiential Learning, Age Differences, Job Skills, Ethics, Sustainability, First Generation College Students, Student Recruitment, Reputation, Information Seeking, In Person Learning, Masters Programs, Full Time Students, Program Length, Blended Learning, Part Time Students, Online Courses, Microcredentials, Foreign Countries
Geographic Terms: Africa, Australia, Canada, Asia, Europe, Mexico, Caribbean, Latin America, Middle East, United States
Abstract: For more than 15 years, the GMAC Prospective Students Survey (PSS) has provided the world's graduate business schools with critical insights into the decision-making processes of people actively applying to, considering, or researching graduate management education (GME) programs. Its questions--covering a diverse range of topics that impact prospective students' application and enrollment decisions--provide school professionals with timely, relevant, and reliable market intelligence to inform how they engage with candidates to build their incoming classes. Respondents include candidates who visited GMAC's web properties (i.e., mba.com, businessbecause.com, gmac.com, gmat.com.cn, and social media accounts) to learn about and prepare applications to GME programs. Respondents may also be members of partner organizations (e.g., Forté Foundation, Beta Alpha Psi) who are interested in GME. This year's report, which considers data collected throughout the 2024 calendar year, continues to explore trends in the candidate pipeline, program preferences, mobility considerations, and career goals. The first section builds on previous years' results with more detailed information about candidate interest in artificial intelligence (AI), along with data from new questions about desired business skills and how candidates might feel about a future employer's position on sustainability. The report then considers candidates' plans for financing their degree as well as their preferred communication channels and decision-making factors. We then explore the latest in our long-tracked trends in degree and format preferences; geographic mobility; and preferred careers. Each section begins with actionable insights for program and recruitment consideration, then expands on some of the key points that emerged from this year's analysis. Survey results are reported as percentages or population parameters, also known as estimates. To assess the magnitude of differences between groups or across survey years, 95 percent confidence intervals are used. When reporting group differences, this report largely discusses and visualizes statistically significant group differences in its analysis, though also comments on results that are not statistically significant but signal interesting trends. Results are weighted with known population figures to make the findings more generalizable to all those interested in pursuing graduate management education worldwide. Region and country-level results are not weighted. This analysis is intended to comment on trends and patterns--not to imply that any one group is monolithic in their preferences and behaviors.
Abstractor: ERIC
Entry Date: 2025
Accession Number: ED675208
Database: ERIC
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  Data: GMAC Prospective Students Survey. 2025 Report
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  Data: <searchLink fieldCode="AR" term="%22Andrew+Walker%22">Andrew Walker</searchLink><br /><searchLink fieldCode="AR" term="%22Quan+Yuan%2C+Contributor%22">Quan Yuan, Contributor</searchLink><br /><searchLink fieldCode="AR" term="%22Kun+Yuan%2C+Contributor%22">Kun Yuan, Contributor</searchLink><br /><searchLink fieldCode="AR" term="%22Sabrina+White%2C+Contributor%22">Sabrina White, Contributor</searchLink><br /><searchLink fieldCode="AR" term="%22Graduate+Management+Admission+Council+%28GMAC%29%22">Graduate Management Admission Council (GMAC)</searchLink>
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  Data: <searchLink fieldCode="SO" term="%22Graduate+Management+Admission+Council%22"><i>Graduate Management Admission Council</i></searchLink>. 2025.
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  Data: Graduate Management Admission Council. 11921 Freedom Drive Suite 300, Reston, VA 20190. Tel: 866-505-6559; Tel: 703-668-9600; Fax: 703-668-9601; e-mail: customercare@gmac.com; Web site: http://www.gmac.com
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  Label: Peer Reviewed
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  Data: N
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  Label: Page Count
  Group: Src
  Data: 61
– Name: DatePubCY
  Label: Publication Date
  Group: Date
  Data: 2025
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  Label: Document Type
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  Data: Reports - Research<br />Numerical/Quantitative Data
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  Data: <searchLink fieldCode="EL" term="%22Higher+Education%22">Higher Education</searchLink><br /><searchLink fieldCode="EL" term="%22Postsecondary+Education%22">Postsecondary Education</searchLink>
– Name: Subject
  Label: Descriptors
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  Data: <searchLink fieldCode="DE" term="%22Business+Schools%22">Business Schools</searchLink><br /><searchLink fieldCode="DE" term="%22Business+Education%22">Business Education</searchLink><br /><searchLink fieldCode="DE" term="%22Graduate+Students%22">Graduate Students</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Financial+Aid%22">Student Financial Aid</searchLink><br /><searchLink fieldCode="DE" term="%22Foreign+Students%22">Foreign Students</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Costs%22">Student Costs</searchLink><br /><searchLink fieldCode="DE" term="%22Occupational+Aspiration%22">Occupational Aspiration</searchLink><br /><searchLink fieldCode="DE" term="%22Artificial+Intelligence%22">Artificial Intelligence</searchLink><br /><searchLink fieldCode="DE" term="%22Gender+Differences%22">Gender Differences</searchLink><br /><searchLink fieldCode="DE" term="%22Experiential+Learning%22">Experiential Learning</searchLink><br /><searchLink fieldCode="DE" term="%22Age+Differences%22">Age Differences</searchLink><br /><searchLink fieldCode="DE" term="%22Job+Skills%22">Job Skills</searchLink><br /><searchLink fieldCode="DE" term="%22Ethics%22">Ethics</searchLink><br /><searchLink fieldCode="DE" term="%22Sustainability%22">Sustainability</searchLink><br /><searchLink fieldCode="DE" term="%22First+Generation+College+Students%22">First Generation College Students</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Recruitment%22">Student Recruitment</searchLink><br /><searchLink fieldCode="DE" term="%22Reputation%22">Reputation</searchLink><br /><searchLink fieldCode="DE" term="%22Information+Seeking%22">Information Seeking</searchLink><br /><searchLink fieldCode="DE" term="%22In+Person+Learning%22">In Person Learning</searchLink><br /><searchLink fieldCode="DE" term="%22Masters+Programs%22">Masters Programs</searchLink><br /><searchLink fieldCode="DE" term="%22Full+Time+Students%22">Full Time Students</searchLink><br /><searchLink fieldCode="DE" term="%22Program+Length%22">Program Length</searchLink><br /><searchLink fieldCode="DE" term="%22Blended+Learning%22">Blended Learning</searchLink><br /><searchLink fieldCode="DE" term="%22Part+Time+Students%22">Part Time Students</searchLink><br /><searchLink fieldCode="DE" term="%22Online+Courses%22">Online Courses</searchLink><br /><searchLink fieldCode="DE" term="%22Microcredentials%22">Microcredentials</searchLink><br /><searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink>
– Name: Subject
  Label: Geographic Terms
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Africa%22">Africa</searchLink><br /><searchLink fieldCode="DE" term="%22Australia%22">Australia</searchLink><br /><searchLink fieldCode="DE" term="%22Canada%22">Canada</searchLink><br /><searchLink fieldCode="DE" term="%22Asia%22">Asia</searchLink><br /><searchLink fieldCode="DE" term="%22Europe%22">Europe</searchLink><br /><searchLink fieldCode="DE" term="%22Mexico%22">Mexico</searchLink><br /><searchLink fieldCode="DE" term="%22Caribbean%22">Caribbean</searchLink><br /><searchLink fieldCode="DE" term="%22Latin+America%22">Latin America</searchLink><br /><searchLink fieldCode="DE" term="%22Middle+East%22">Middle East</searchLink><br /><searchLink fieldCode="DE" term="%22United+States%22">United States</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: For more than 15 years, the GMAC Prospective Students Survey (PSS) has provided the world's graduate business schools with critical insights into the decision-making processes of people actively applying to, considering, or researching graduate management education (GME) programs. Its questions--covering a diverse range of topics that impact prospective students' application and enrollment decisions--provide school professionals with timely, relevant, and reliable market intelligence to inform how they engage with candidates to build their incoming classes. Respondents include candidates who visited GMAC's web properties (i.e., mba.com, businessbecause.com, gmac.com, gmat.com.cn, and social media accounts) to learn about and prepare applications to GME programs. Respondents may also be members of partner organizations (e.g., Forté Foundation, Beta Alpha Psi) who are interested in GME. This year's report, which considers data collected throughout the 2024 calendar year, continues to explore trends in the candidate pipeline, program preferences, mobility considerations, and career goals. The first section builds on previous years' results with more detailed information about candidate interest in artificial intelligence (AI), along with data from new questions about desired business skills and how candidates might feel about a future employer's position on sustainability. The report then considers candidates' plans for financing their degree as well as their preferred communication channels and decision-making factors. We then explore the latest in our long-tracked trends in degree and format preferences; geographic mobility; and preferred careers. Each section begins with actionable insights for program and recruitment consideration, then expands on some of the key points that emerged from this year's analysis. Survey results are reported as percentages or population parameters, also known as estimates. To assess the magnitude of differences between groups or across survey years, 95 percent confidence intervals are used. When reporting group differences, this report largely discusses and visualizes statistically significant group differences in its analysis, though also comments on results that are not statistically significant but signal interesting trends. Results are weighted with known population figures to make the findings more generalizable to all those interested in pursuing graduate management education worldwide. Region and country-level results are not weighted. This analysis is intended to comment on trends and patterns--not to imply that any one group is monolithic in their preferences and behaviors.
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  Data: 2025
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  Data: ED675208
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    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 61
    Subjects:
      – SubjectFull: Business Schools
        Type: general
      – SubjectFull: Business Education
        Type: general
      – SubjectFull: Graduate Students
        Type: general
      – SubjectFull: Student Financial Aid
        Type: general
      – SubjectFull: Foreign Students
        Type: general
      – SubjectFull: Student Costs
        Type: general
      – SubjectFull: Occupational Aspiration
        Type: general
      – SubjectFull: Artificial Intelligence
        Type: general
      – SubjectFull: Gender Differences
        Type: general
      – SubjectFull: Experiential Learning
        Type: general
      – SubjectFull: Age Differences
        Type: general
      – SubjectFull: Job Skills
        Type: general
      – SubjectFull: Ethics
        Type: general
      – SubjectFull: Sustainability
        Type: general
      – SubjectFull: First Generation College Students
        Type: general
      – SubjectFull: Student Recruitment
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      – SubjectFull: Reputation
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      – SubjectFull: Information Seeking
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      – SubjectFull: In Person Learning
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      – SubjectFull: Masters Programs
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      – SubjectFull: Full Time Students
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      – SubjectFull: Program Length
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      – SubjectFull: Blended Learning
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      – SubjectFull: Part Time Students
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      – SubjectFull: Online Courses
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      – SubjectFull: Microcredentials
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      – SubjectFull: Foreign Countries
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      – SubjectFull: Africa
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      – SubjectFull: Australia
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      – SubjectFull: Canada
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      – SubjectFull: Asia
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      – SubjectFull: Europe
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      – SubjectFull: Mexico
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      – SubjectFull: Caribbean
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      – SubjectFull: Latin America
        Type: general
      – SubjectFull: Middle East
        Type: general
      – SubjectFull: United States
        Type: general
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