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Enhancing Outreach: A Toolkit for Increasing College Students' Use of Basic Needs Services

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Bibliographic Details
Title: Enhancing Outreach: A Toolkit for Increasing College Students' Use of Basic Needs Services
Language: English
Authors: Washington Student Achievement Council (WSAC), Education Northwest
Source: Washington Student Achievement Council. 2025.
Availability: Washington Student Achievement Council. P.O. Box 43430, Olympia, WA 98504. Tel: 360-753-7800; E-mail: info@wsac.wa.gov; Web site: http://www.wsac.wa.gov
Peer Reviewed: N
Page Count: 13
Publication Date: 2025
Sponsoring Agency: National Science Foundation (NSF)
Document Type: Guides - Non-Classroom
Education Level: Higher Education
Postsecondary Education
Descriptors: Outreach Programs, Program Improvement, Student Needs, College Students, Communication Strategies, Postsecondary Education, Program Evaluation, Program Design, Data Analysis, Academic Achievement
Geographic Terms: Washington
Abstract: This toolkit offers guidance on how to implement efficient, engaging, and effective enhanced outreach to students. It includes both messaging strategies and ways to analyze the results of outreach messaging to determine what is working and what is not. The guidance in this toolkit explains how to craft messages and analyze engagement data to identify and fill in gaps in engagement and resource uptake. This process will help refine a strategy for reaching more students and ensuring they have access to essential needs and support services, which ultimately supports their academic success.
Abstractor: ERIC
Entry Date: 2026
Accession Number: ED677625
Database: ERIC
Description
Abstract:This toolkit offers guidance on how to implement efficient, engaging, and effective enhanced outreach to students. It includes both messaging strategies and ways to analyze the results of outreach messaging to determine what is working and what is not. The guidance in this toolkit explains how to craft messages and analyze engagement data to identify and fill in gaps in engagement and resource uptake. This process will help refine a strategy for reaching more students and ensuring they have access to essential needs and support services, which ultimately supports their academic success.