Who Wants a Business Master's Degree? Research Brief
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| Title: | Who Wants a Business Master's Degree? Research Brief |
|---|---|
| Language: | English |
| Authors: | Graduate Management Admission Council (GMAC) |
| Source: | Graduate Management Admission Council. 2025. |
| Availability: | Graduate Management Admission Council. 11921 Freedom Drive Suite 300, Reston, VA 20190. Tel: 866-505-6559; Tel: 703-668-9600; Fax: 703-668-9601; e-mail: customercare@gmac.com; Web site: http://www.gmac.com |
| Peer Reviewed: | N |
| Page Count: | 9 |
| Publication Date: | 2025 |
| Document Type: | Reports - Descriptive |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Business Education, Masters Degrees, Decision Making, Educational Trends, Graduate Students, Student Characteristics, Global Approach, Foreign Countries, Surveys, Attitudes, Administrator Education |
| Geographic Terms: | Africa, Middle East, Europe, Asia, Latin America, United States, Canada |
| Abstract: | In an increasingly competitive and dynamic global job market, graduate management education (GME) continues to attract a diverse range of candidates seeking to sharpen their skills, broaden their opportunities, and redefine their career trajectories. The landscape of GME is significantly impacted by the rising supply of--and candidate interest in--non-MBA business master's degrees. This research brief offers insights into who prefers business master's degrees, what they want to study, and how they navigate the decision to invest in higher education. These insights are derived from the responses of nearly 5,000 graduate business school hopefuls around the world to the GMAC Prospective Students Survey over the full calendar year of 2024. By examining trends, exploring learning and delivery preferences, and understanding key elements of the decision process, this brief provides a multi-dimensional view of the modern business master's candidate today. With the landscape of graduate management education shifting, particularly in response to digital transformation, economic uncertainty, and changing learner expectations, this brief sheds light on how institutions can better meet the needs of today's candidates and remain relevant in the years ahead. |
| Abstractor: | As Provided |
| Entry Date: | 2026 |
| Accession Number: | ED679096 |
| Database: | ERIC |
| Abstract: | In an increasingly competitive and dynamic global job market, graduate management education (GME) continues to attract a diverse range of candidates seeking to sharpen their skills, broaden their opportunities, and redefine their career trajectories. The landscape of GME is significantly impacted by the rising supply of--and candidate interest in--non-MBA business master's degrees. This research brief offers insights into who prefers business master's degrees, what they want to study, and how they navigate the decision to invest in higher education. These insights are derived from the responses of nearly 5,000 graduate business school hopefuls around the world to the GMAC Prospective Students Survey over the full calendar year of 2024. By examining trends, exploring learning and delivery preferences, and understanding key elements of the decision process, this brief provides a multi-dimensional view of the modern business master's candidate today. With the landscape of graduate management education shifting, particularly in response to digital transformation, economic uncertainty, and changing learner expectations, this brief sheds light on how institutions can better meet the needs of today's candidates and remain relevant in the years ahead. |
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