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Exploring Long-Term Behavior Patterns in a Book Recommendation System for Reading

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Title: Exploring Long-Term Behavior Patterns in a Book Recommendation System for Reading
Language: English
Authors: Chien, Tzu-Chao, Chen, Zhi-Hong, Chan, Tak-Wai
Source: Educational Technology & Society. 2017 20(2):27-36.
Availability: International Forum of Educational Technology & Society. Available from: National Sun Yat-sen University. Department of Information Management, 70, Lien-Hai Rd, Kaohsiung, 80424, Taiwan. Web site: http://www.ifets.info
Peer Reviewed: Y
Page Count: 10
Publication Date: 2017
Document Type: Journal Articles
Reports - Research
Education Level: Elementary Education
Grade 1
Primary Education
Early Childhood Education
Descriptors: Reading Material Selection, Student Behavior, Technology Uses in Education, Educational Technology, Incentives, Elementary School Students, Childrens Literature, Rewards, Grade 1, Foreign Countries, Incidence, Interaction
Geographic Terms: Taiwan
ISSN: 1436-4522
Abstract: This study explored the behavior of students who used a book recommendation system, specifically the My-Bookstore system, over a five semester period. This study addressed two main research questions, the first being related to "the most frequent behaviors and behavioral patterns." The results showed that "visiting" behavior and "book recommendation" behavior were the two most frequent behaviors in the first and last semesters. In addition, there was a tendency for the recommendation behavior to increase over the five semesters, implying that the My-Bookstore system can facilitate the book recommendation behavior. The second research question concerned the influences of "incentive models on the recommendation behavior." The findings demonstrated that the coin reward incentive in the game has a short-term impact on student recommendation behavior. However, those functions that have an internally tightly-coupled relevance to book recommendation (e.g., "choosing recommended books" as a store management incentive, and "checking histories" a social interaction incentive) act to give the My-Bookstore program better long-term effects on the students' book recommendation.
Abstractor: As Provided
Number of References: 37
Entry Date: 2017
Access URL: https://www.ifets.info/journals/20_2/3.pdf
Accession Number: EJ1137349
Database: ERIC
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  Data: Exploring Long-Term Behavior Patterns in a Book Recommendation System for Reading
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  Data: <searchLink fieldCode="AR" term="%22Chien%2C+Tzu-Chao%22">Chien, Tzu-Chao</searchLink><br /><searchLink fieldCode="AR" term="%22Chen%2C+Zhi-Hong%22">Chen, Zhi-Hong</searchLink><br /><searchLink fieldCode="AR" term="%22Chan%2C+Tak-Wai%22">Chan, Tak-Wai</searchLink>
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  Data: International Forum of Educational Technology & Society. Available from: National Sun Yat-sen University. Department of Information Management, 70, Lien-Hai Rd, Kaohsiung, 80424, Taiwan. Web site: http://www.ifets.info
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  Data: <searchLink fieldCode="DE" term="%22Taiwan%22">Taiwan</searchLink>
– Name: ISSN
  Label: ISSN
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  Data: 1436-4522
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: This study explored the behavior of students who used a book recommendation system, specifically the My-Bookstore system, over a five semester period. This study addressed two main research questions, the first being related to "the most frequent behaviors and behavioral patterns." The results showed that "visiting" behavior and "book recommendation" behavior were the two most frequent behaviors in the first and last semesters. In addition, there was a tendency for the recommendation behavior to increase over the five semesters, implying that the My-Bookstore system can facilitate the book recommendation behavior. The second research question concerned the influences of "incentive models on the recommendation behavior." The findings demonstrated that the coin reward incentive in the game has a short-term impact on student recommendation behavior. However, those functions that have an internally tightly-coupled relevance to book recommendation (e.g., "choosing recommended books" as a store management incentive, and "checking histories" a social interaction incentive) act to give the My-Bookstore program better long-term effects on the students' book recommendation.
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  Data: EJ1137349
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RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 10
        StartPage: 27
    Subjects:
      – SubjectFull: Reading Material Selection
        Type: general
      – SubjectFull: Student Behavior
        Type: general
      – SubjectFull: Technology Uses in Education
        Type: general
      – SubjectFull: Educational Technology
        Type: general
      – SubjectFull: Incentives
        Type: general
      – SubjectFull: Elementary School Students
        Type: general
      – SubjectFull: Childrens Literature
        Type: general
      – SubjectFull: Rewards
        Type: general
      – SubjectFull: Grade 1
        Type: general
      – SubjectFull: Foreign Countries
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      – SubjectFull: Incidence
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      – SubjectFull: Interaction
        Type: general
      – SubjectFull: Taiwan
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      – TitleFull: Exploring Long-Term Behavior Patterns in a Book Recommendation System for Reading
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            NameFull: Chien, Tzu-Chao
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            NameFull: Chen, Zhi-Hong
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            NameFull: Chan, Tak-Wai
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