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Understanding HPV Vaccine Initiation in Hispanic Adolescents Using Social Marketing Theory

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Title: Understanding HPV Vaccine Initiation in Hispanic Adolescents Using Social Marketing Theory
Language: English
Authors: Roncancio, Angelica M. (ORCID 0000-0001-7177-9056), Muñoz, Becky T., Carmack, Chakema C., Ward, Kristy K., Cano, Miguel A., Cribbs, Felicity L., Fernandez-Espada, Natalie
Source: Health Education Journal. Nov 2019 78(7):743-755.
Availability: SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Peer Reviewed: Y
Page Count: 13
Publication Date: 2019
Sponsoring Agency: National Cancer Institute (NCI) (NIH)
National Institute on Alcohol Abuse and Alcoholism (NIAAA) (NIH)
Contract Number: K01CA181437
K01AA025992
Document Type: Journal Articles
Reports - Research
Descriptors: Immunization Programs, Hispanic Americans, Adolescents, Marketing, Mothers, Barriers, Sexually Transmitted Diseases, Cancer, Health Promotion, Costs, Communication (Thought Transfer), Information Sources
Geographic Terms: Texas (Houston)
DOI: 10.1177/0017896919835876
ISSN: 0017-8969
Abstract: Objective: Human papillomavirus (HPV) vaccination rates among Hispanic adolescents in the USA are far below recommended levels. Using a social marketing theory framework, we assessed the four Ps (product, price, place and promotion) as they relate to efforts to promote HPV vaccine initiation. Design: Qualitative study involving in-depth interviews. Setting: A large Southern city in the USA. Method: Eighty-five in-depth qualitative interviews were conducted with Spanish-speaking Hispanic mothers divided into initiated and uninitiated market segments based on whether or not their adolescent child had received the first dose of the HPV vaccine. Data were analysed using directed qualitative content analysis. Results: Results suggest that the desire to prevent illnesses and protect their child drives the decision to vaccinate (product). Most initiated mothers did not experience barriers to vaccination, and market segments described different potential barriers (price). Both marker segments reported that they needed vaccine information before vaccinating (price). Finally, interventions should target clinics, schools and community centres to raise awareness about the importance of vaccinating against HPV (place and promotion). Conclusion: Findings from this formative study can inform the development of an intervention to increase HPV vaccine initiation among Hispanic adolescents.
Abstractor: As Provided
Entry Date: 2019
Accession Number: EJ1226890
Database: ERIC
FullText Text:
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  Data: Understanding HPV Vaccine Initiation in Hispanic Adolescents Using Social Marketing Theory
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  Data: <searchLink fieldCode="AR" term="%22Roncancio%2C+Angelica+M%2E%22">Roncancio, Angelica M.</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0001-7177-9056">0000-0001-7177-9056</externalLink>)<br /><searchLink fieldCode="AR" term="%22Muñoz%2C+Becky+T%2E%22">Muñoz, Becky T.</searchLink><br /><searchLink fieldCode="AR" term="%22Carmack%2C+Chakema+C%2E%22">Carmack, Chakema C.</searchLink><br /><searchLink fieldCode="AR" term="%22Ward%2C+Kristy+K%2E%22">Ward, Kristy K.</searchLink><br /><searchLink fieldCode="AR" term="%22Cano%2C+Miguel+A%2E%22">Cano, Miguel A.</searchLink><br /><searchLink fieldCode="AR" term="%22Cribbs%2C+Felicity+L%2E%22">Cribbs, Felicity L.</searchLink><br /><searchLink fieldCode="AR" term="%22Fernandez-Espada%2C+Natalie%22">Fernandez-Espada, Natalie</searchLink>
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  Data: <searchLink fieldCode="SO" term="%22Health+Education+Journal%22"><i>Health Education Journal</i></searchLink>. Nov 2019 78(7):743-755.
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  Data: SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
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  Data: National Cancer Institute (NCI) (NIH)<br />National Institute on Alcohol Abuse and Alcoholism (NIAAA) (NIH)
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  Data: Journal Articles<br />Reports - Research
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  Data: <searchLink fieldCode="DE" term="%22Immunization+Programs%22">Immunization Programs</searchLink><br /><searchLink fieldCode="DE" term="%22Hispanic+Americans%22">Hispanic Americans</searchLink><br /><searchLink fieldCode="DE" term="%22Adolescents%22">Adolescents</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing%22">Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Mothers%22">Mothers</searchLink><br /><searchLink fieldCode="DE" term="%22Barriers%22">Barriers</searchLink><br /><searchLink fieldCode="DE" term="%22Sexually+Transmitted+Diseases%22">Sexually Transmitted Diseases</searchLink><br /><searchLink fieldCode="DE" term="%22Cancer%22">Cancer</searchLink><br /><searchLink fieldCode="DE" term="%22Health+Promotion%22">Health Promotion</searchLink><br /><searchLink fieldCode="DE" term="%22Costs%22">Costs</searchLink><br /><searchLink fieldCode="DE" term="%22Communication+%28Thought+Transfer%29%22">Communication (Thought Transfer)</searchLink><br /><searchLink fieldCode="DE" term="%22Information+Sources%22">Information Sources</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Texas+%28Houston%29%22">Texas (Houston)</searchLink>
– Name: DOI
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  Data: 10.1177/0017896919835876
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  Data: 0017-8969
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Objective: Human papillomavirus (HPV) vaccination rates among Hispanic adolescents in the USA are far below recommended levels. Using a social marketing theory framework, we assessed the four Ps (product, price, place and promotion) as they relate to efforts to promote HPV vaccine initiation. Design: Qualitative study involving in-depth interviews. Setting: A large Southern city in the USA. Method: Eighty-five in-depth qualitative interviews were conducted with Spanish-speaking Hispanic mothers divided into initiated and uninitiated market segments based on whether or not their adolescent child had received the first dose of the HPV vaccine. Data were analysed using directed qualitative content analysis. Results: Results suggest that the desire to prevent illnesses and protect their child drives the decision to vaccinate (product). Most initiated mothers did not experience barriers to vaccination, and market segments described different potential barriers (price). Both marker segments reported that they needed vaccine information before vaccinating (price). Finally, interventions should target clinics, schools and community centres to raise awareness about the importance of vaccinating against HPV (place and promotion). Conclusion: Findings from this formative study can inform the development of an intervention to increase HPV vaccine initiation among Hispanic adolescents.
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  Data: As Provided
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  Data: 2019
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  Data: EJ1226890
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      – SubjectFull: Texas (Houston)
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