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The Role of Organizational Change Management in Successful Strategic Enrollment Management Implementation

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Title: The Role of Organizational Change Management in Successful Strategic Enrollment Management Implementation
Language: English
Authors: Smith, Clayton, Hyde, Janet, Falkner, Tina, Kerlin, Christine
Source: Strategic Enrollment Management Quarterly. Jul 2020 8(2):31-40.
Availability: American Association of Collegiate Registrars and Admissions Officers. One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 301-490-7651; e-mail: pubs@aacrao.org; Web site: https://www.aacrao.org/research-publications/quarterly-journals/sem-quarterly
Peer Reviewed: Y
Page Count: 10
Publication Date: 2020
Document Type: Journal Articles
Reports - Descriptive
Education Level: Higher Education
Postsecondary Education
Two Year Colleges
Descriptors: Strategic Planning, Enrollment Management, College Admission, Admissions Officers, Community Colleges, Universities, Change Strategies, Organizational Change
ISSN: 2325-4750
Abstract: During the 2019 American Association of Collegiate Registrars and Admissions Officers Strategic Enrollment Management (SEM) Conference, there was much discussion about how important change management is for successful SEM implementation. While we have known for some time that SEM needs institution-wide collaboration and support to achieve its objectives (Black 2010, Dolence 1993, Henderson 2005, Kalsbeek 2007, and Smith 2000-2001), enrollment managers have varying degrees of success in achieving the change management necessary to fully implement SEM. This article provides an overview of change management in higher education, identifies some of the ways organizational change contributes to successful SEM implementation, and introduces some specific ways in which community colleges and four-year institutions are managing change at both the project and enterprise levels. Recommendations for professional practice and further areas of research are also presented.
Abstractor: As Provided
Entry Date: 2020
Access URL: https://www.aacrao.org/research-publications/quarterly-journals/sem-quarterly/issue/volume-8/issue-2
Accession Number: EJ1266054
Database: ERIC
FullText Text:
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  Data: The Role of Organizational Change Management in Successful Strategic Enrollment Management Implementation
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  Data: <searchLink fieldCode="AR" term="%22Smith%2C+Clayton%22">Smith, Clayton</searchLink><br /><searchLink fieldCode="AR" term="%22Hyde%2C+Janet%22">Hyde, Janet</searchLink><br /><searchLink fieldCode="AR" term="%22Falkner%2C+Tina%22">Falkner, Tina</searchLink><br /><searchLink fieldCode="AR" term="%22Kerlin%2C+Christine%22">Kerlin, Christine</searchLink>
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  Data: <searchLink fieldCode="SO" term="%22Strategic+Enrollment+Management+Quarterly%22"><i>Strategic Enrollment Management Quarterly</i></searchLink>. Jul 2020 8(2):31-40.
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  Data: American Association of Collegiate Registrars and Admissions Officers. One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 301-490-7651; e-mail: pubs@aacrao.org; Web site: https://www.aacrao.org/research-publications/quarterly-journals/sem-quarterly
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  Data: Journal Articles<br />Reports - Descriptive
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  Data: <searchLink fieldCode="DE" term="%22Strategic+Planning%22">Strategic Planning</searchLink><br /><searchLink fieldCode="DE" term="%22Enrollment+Management%22">Enrollment Management</searchLink><br /><searchLink fieldCode="DE" term="%22College+Admission%22">College Admission</searchLink><br /><searchLink fieldCode="DE" term="%22Admissions+Officers%22">Admissions Officers</searchLink><br /><searchLink fieldCode="DE" term="%22Community+Colleges%22">Community Colleges</searchLink><br /><searchLink fieldCode="DE" term="%22Universities%22">Universities</searchLink><br /><searchLink fieldCode="DE" term="%22Change+Strategies%22">Change Strategies</searchLink><br /><searchLink fieldCode="DE" term="%22Organizational+Change%22">Organizational Change</searchLink>
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  Data: During the 2019 American Association of Collegiate Registrars and Admissions Officers Strategic Enrollment Management (SEM) Conference, there was much discussion about how important change management is for successful SEM implementation. While we have known for some time that SEM needs institution-wide collaboration and support to achieve its objectives (Black 2010, Dolence 1993, Henderson 2005, Kalsbeek 2007, and Smith 2000-2001), enrollment managers have varying degrees of success in achieving the change management necessary to fully implement SEM. This article provides an overview of change management in higher education, identifies some of the ways organizational change contributes to successful SEM implementation, and introduces some specific ways in which community colleges and four-year institutions are managing change at both the project and enterprise levels. Recommendations for professional practice and further areas of research are also presented.
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    Languages:
      – Text: English
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      Pagination:
        PageCount: 10
        StartPage: 31
    Subjects:
      – SubjectFull: Strategic Planning
        Type: general
      – SubjectFull: Enrollment Management
        Type: general
      – SubjectFull: College Admission
        Type: general
      – SubjectFull: Admissions Officers
        Type: general
      – SubjectFull: Community Colleges
        Type: general
      – SubjectFull: Universities
        Type: general
      – SubjectFull: Change Strategies
        Type: general
      – SubjectFull: Organizational Change
        Type: general
    Titles:
      – TitleFull: The Role of Organizational Change Management in Successful Strategic Enrollment Management Implementation
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            NameFull: Hyde, Janet
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            NameFull: Falkner, Tina
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            NameFull: Kerlin, Christine
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              M: 07
              Type: published
              Y: 2020
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              Value: 2325-4750
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              Value: 8
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