Persuade the Professor: A Data-Mining Simulation
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| Title: | Persuade the Professor: A Data-Mining Simulation |
|---|---|
| Language: | English |
| Authors: | Janack, James A. |
| Source: | Communication Teacher. 2021 35(1):61-66. |
| Availability: | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Peer Reviewed: | Y |
| Page Count: | 6 |
| Publication Date: | 2021 |
| Intended Audience: | Teachers |
| Document Type: | Journal Articles Guides - Classroom - Teacher |
| Descriptors: | Persuasive Discourse, Marketing, Public Speaking, Communication Skills, Assignments, Data Collection, Audience Analysis, Advertising, Educational Benefits |
| DOI: | 10.1080/17404622.2020.1769850 |
| ISSN: | 1740-4622 |
| Abstract: | Courses: Persuasion, Marketing, Advanced Public Speaking, Argumentation. Objectives: The aims of this assignment are to introduce students to the concept of data mining as a tool for audience analysis and to improve students' ability to adapt a message to a specific audience. |
| Abstractor: | As Provided |
| Entry Date: | 2021 |
| Accession Number: | EJ1281880 |
| Database: | ERIC |
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