Swimming with the Sharks: An Activity Exploring Cost, Volume and Profit Analysis through the Use of 'Shark Tank'

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Bibliographic Details
Title: Swimming with the Sharks: An Activity Exploring Cost, Volume and Profit Analysis through the Use of 'Shark Tank'
Language: English
Authors: Huels, Brian, Weber, Jill (ORCID 0000-0003-3816-3203)
Source: Journal of Education for Business. 2021 96(1):52-59.
Availability: Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Peer Reviewed: Y
Page Count: 8
Publication Date: 2021
Intended Audience: Teachers
Document Type: Journal Articles
Reports - Research
Tests/Questionnaires
Descriptors: Class Activities, Critical Thinking, Administration, Decision Making, Cost Effectiveness, Learner Engagement, Active Learning, Television Viewing, Mass Media Use, Assignments
DOI: 10.1080/08832323.2020.1719960
ISSN: 0883-2323
Abstract: This research presents an in-class activity and accompanying homework assignment designed to encourage students to engage in critical thought about managerial decisions made by a real-world company that appeared on the hit reality show "Shark Tank." This alternative approach to teaching cost-volume-profit (CVP) analysis helps students engage in active learning while providing context that allows for a deeper understanding of the decisions managers make. Results indicate that students enjoy the activity and agree that it contributes to their learning and understanding of how CVP can be used in real-world businesses.
Abstractor: As Provided
Entry Date: 2021
Accession Number: EJ1285983
Database: ERIC
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