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Faculty Involvement in Strategic Enrollment Management at North American Postsecondary Educational Institutions

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Title: Faculty Involvement in Strategic Enrollment Management at North American Postsecondary Educational Institutions
Language: English
Authors: Smith, Clayton, Harris, Lisa
Source: Strategic Enrollment Management Quarterly. Jan 2021 8(4):23-32.
Availability: American Association of Collegiate Registrars and Admissions Officers. One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 301-490-7651; e-mail: pubs@aacrao.org; Web site: https://www.aacrao.org/research-publications/quarterly-journals/sem-quarterly
Peer Reviewed: Y
Page Count: 10
Publication Date: 2021
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: College Faculty, Teacher Participation, Enrollment Management, Teacher Attitudes, Teacher Role, Teacher Administrator Relationship, Administrators, Administrator Attitudes, Foreign Countries, Teacher Effectiveness, Student Recruitment, Strategic Planning
Geographic Terms: Canada, United States, Mexico
ISSN: 2325-4750
Abstract: This article explores the role of faculty members in developing and enhancing Strategic Enrollment Management (SEM) on North American postsecondary educational institutions. Researchers use a qualitative research design in which nine faculty members and ten chief enrollment managers at nineteen postsecondary institutions participated in individual interviews. Primary findings, resulting from a qualitative research design, include: a) the primary role of faculty in SEM is to provide quality instruction, serve as a consultative partner with SEM administration, support marketing and student recruitment, support student recruitment and success, and share higher-educational trends; b) faculty are important in implementing SEM strategies in such areas as academic advising, academic infrastructure, academic program reviews, faculty development, individual student interventions, institutional effectiveness, new-student orientation, student engagement, student recruitment, and student retention; and c) one of the best ways to engage faculty is to build faculty relationships, share data extensively, focus on student retention, and be open to faculty initiatives. Study limitations, implications and recommendations for professional practice as well as suggestions for further research are presented.
Abstractor: As Provided
Entry Date: 2021
Access URL: https://www.aacrao.org/research-publications/quarterly-journals/sem-quarterly/issue/volume-8/issue-4
Accession Number: EJ1286869
Database: ERIC
FullText Text:
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  Data: Faculty Involvement in Strategic Enrollment Management at North American Postsecondary Educational Institutions
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  Data: <searchLink fieldCode="AR" term="%22Smith%2C+Clayton%22">Smith, Clayton</searchLink><br /><searchLink fieldCode="AR" term="%22Harris%2C+Lisa%22">Harris, Lisa</searchLink>
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  Data: <searchLink fieldCode="SO" term="%22Strategic+Enrollment+Management+Quarterly%22"><i>Strategic Enrollment Management Quarterly</i></searchLink>. Jan 2021 8(4):23-32.
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  Data: American Association of Collegiate Registrars and Admissions Officers. One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 301-490-7651; e-mail: pubs@aacrao.org; Web site: https://www.aacrao.org/research-publications/quarterly-journals/sem-quarterly
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  Data: Journal Articles<br />Reports - Research
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  Data: <searchLink fieldCode="EL" term="%22Higher+Education%22">Higher Education</searchLink><br /><searchLink fieldCode="EL" term="%22Postsecondary+Education%22">Postsecondary Education</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22College+Faculty%22">College Faculty</searchLink><br /><searchLink fieldCode="DE" term="%22Teacher+Participation%22">Teacher Participation</searchLink><br /><searchLink fieldCode="DE" term="%22Enrollment+Management%22">Enrollment Management</searchLink><br /><searchLink fieldCode="DE" term="%22Teacher+Attitudes%22">Teacher Attitudes</searchLink><br /><searchLink fieldCode="DE" term="%22Teacher+Role%22">Teacher Role</searchLink><br /><searchLink fieldCode="DE" term="%22Teacher+Administrator+Relationship%22">Teacher Administrator Relationship</searchLink><br /><searchLink fieldCode="DE" term="%22Administrators%22">Administrators</searchLink><br /><searchLink fieldCode="DE" term="%22Administrator+Attitudes%22">Administrator Attitudes</searchLink><br /><searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink><br /><searchLink fieldCode="DE" term="%22Teacher+Effectiveness%22">Teacher Effectiveness</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Recruitment%22">Student Recruitment</searchLink><br /><searchLink fieldCode="DE" term="%22Strategic+Planning%22">Strategic Planning</searchLink>
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– Name: ISSN
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  Data: 2325-4750
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: This article explores the role of faculty members in developing and enhancing Strategic Enrollment Management (SEM) on North American postsecondary educational institutions. Researchers use a qualitative research design in which nine faculty members and ten chief enrollment managers at nineteen postsecondary institutions participated in individual interviews. Primary findings, resulting from a qualitative research design, include: a) the primary role of faculty in SEM is to provide quality instruction, serve as a consultative partner with SEM administration, support marketing and student recruitment, support student recruitment and success, and share higher-educational trends; b) faculty are important in implementing SEM strategies in such areas as academic advising, academic infrastructure, academic program reviews, faculty development, individual student interventions, institutional effectiveness, new-student orientation, student engagement, student recruitment, and student retention; and c) one of the best ways to engage faculty is to build faculty relationships, share data extensively, focus on student retention, and be open to faculty initiatives. Study limitations, implications and recommendations for professional practice as well as suggestions for further research are presented.
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  Data: 2021
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  Data: <link linkTarget="URL" linkTerm="https://www.aacrao.org/research-publications/quarterly-journals/sem-quarterly/issue/volume-8/issue-4" linkWindow="_blank">https://www.aacrao.org/research-publications/quarterly-journals/sem-quarterly/issue/volume-8/issue-4</link>
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  Data: EJ1286869
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eric&AN=EJ1286869
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    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 10
        StartPage: 23
    Subjects:
      – SubjectFull: College Faculty
        Type: general
      – SubjectFull: Teacher Participation
        Type: general
      – SubjectFull: Enrollment Management
        Type: general
      – SubjectFull: Teacher Attitudes
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      – SubjectFull: Teacher Role
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      – SubjectFull: Teacher Administrator Relationship
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      – SubjectFull: Administrators
        Type: general
      – SubjectFull: Administrator Attitudes
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      – SubjectFull: Foreign Countries
        Type: general
      – SubjectFull: Teacher Effectiveness
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      – SubjectFull: Student Recruitment
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      – SubjectFull: Strategic Planning
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      – SubjectFull: Canada
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      – SubjectFull: United States
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      – SubjectFull: Mexico
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