View in EDS

Student as Customer Concept: An Approach to Determine Pakistani Students' Preferences as Customers While Studying at Private Universities

Saved in:
Bibliographic Details
Title: Student as Customer Concept: An Approach to Determine Pakistani Students' Preferences as Customers While Studying at Private Universities
Language: English
Authors: Raza, Syed Ali, Qazi, Wasim, Khan, Komal Akram, Shah, Syed Mir Muhammad
Source: International Journal of Educational Management. 2021 35(2):513-531.
Availability: Emerald Group Publishing Limited. Howard House, Wagon Lane, Bingley, West Yorkshire, BD16 1WA, UK. Tel: +44-1274-777700; Fax: +44-1274-785201; e-mail: emerald@emeraldinsight.com; Web site: http://www.emeraldinsight.com
Peer Reviewed: Y
Page Count: 19
Publication Date: 2021
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: Graduate Students, Undergraduate Students, Young Adults, Student Satisfaction, Preferences, Private Colleges, Consumer Economics, Commercialization, Competition, Intention, Academic Achievement, Difficulty Level, College Curriculum, Educational Quality, Teacher Student Relationship, Social Influences, Student College Relationship, Foreign Countries
Geographic Terms: Pakistan (Karachi)
DOI: 10.1108/IJEM-04-2019-0138
ISSN: 0951-354X
Abstract: Purpose: The promising factor for success in a prevailing knowledge-based economy is the excellence in customer service. Private universities are now becoming customer- and service-oriented organizations due to the competition. Therefore, many educational institutions treat their students as customers and restructure their educational practice based on the concept of market consumption. Therefore, many educational institutions treat their students as customers and restructure their educational practice. The purpose of this study is to determine the students' preferences as customers while studying at private universities and factors that affect their intentions to study at private universities when they adopt the student-as-customer concept. Design/methodology/approach: The research model is analyzed with structural equation modeling. The analysis is done with the application of the measurement model and the structural model. The measurement model is first evaluated by examining scale reliability, convergent validity and discriminant validity, whereas the assessment of the structural model is conducted for determining the predictive power and analyzing the hypothesized relationships between the proposed constructs through path analysis. Findings: In the paper, seven path shows a significant and positive relationship. However, four relationships are positive but insignificant. Originality/value: This study contributes to the literature theoretically as well as methodologically. Moreover, it is among the first research that is being conducted in Karachi. Secondly, this study developed a hybrid model by integrating one theory and a conceptual model to determine the factors affecting students' attitudes toward acceptance of the student-as-customer concept and their intentions. Therefore, this paper is useful in filling the gap in the higher education literature and also provides direction for universities to consider and prepare for the consequences of the concept's adoption associated with the number of students who intend to study at their universities.
Abstractor: As Provided
Entry Date: 2021
Accession Number: EJ1287716
Database: ERIC
FullText Text:
  Availability: 0
Header DbId: eric
DbLabel: ERIC
An: EJ1287716
AccessLevel: 3
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Student as Customer Concept: An Approach to Determine Pakistani Students' Preferences as Customers While Studying at Private Universities
– Name: Language
  Label: Language
  Group: Lang
  Data: English
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Raza%2C+Syed+Ali%22">Raza, Syed Ali</searchLink><br /><searchLink fieldCode="AR" term="%22Qazi%2C+Wasim%22">Qazi, Wasim</searchLink><br /><searchLink fieldCode="AR" term="%22Khan%2C+Komal+Akram%22">Khan, Komal Akram</searchLink><br /><searchLink fieldCode="AR" term="%22Shah%2C+Syed+Mir+Muhammad%22">Shah, Syed Mir Muhammad</searchLink>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="SO" term="%22International+Journal+of+Educational+Management%22"><i>International Journal of Educational Management</i></searchLink>. 2021 35(2):513-531.
– Name: Avail
  Label: Availability
  Group: Avail
  Data: Emerald Group Publishing Limited. Howard House, Wagon Lane, Bingley, West Yorkshire, BD16 1WA, UK. Tel: +44-1274-777700; Fax: +44-1274-785201; e-mail: emerald@emeraldinsight.com; Web site: http://www.emeraldinsight.com
– Name: PeerReviewed
  Label: Peer Reviewed
  Group: SrcInfo
  Data: Y
– Name: Pages
  Label: Page Count
  Group: Src
  Data: 19
– Name: DatePubCY
  Label: Publication Date
  Group: Date
  Data: 2021
– Name: TypeDocument
  Label: Document Type
  Group: TypDoc
  Data: Journal Articles<br />Reports - Research
– Name: Audience
  Label: Education Level
  Group: Audnce
  Data: <searchLink fieldCode="EL" term="%22Higher+Education%22">Higher Education</searchLink><br /><searchLink fieldCode="EL" term="%22Postsecondary+Education%22">Postsecondary Education</searchLink>
– Name: Subject
  Label: Descriptors
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Graduate+Students%22">Graduate Students</searchLink><br /><searchLink fieldCode="DE" term="%22Undergraduate+Students%22">Undergraduate Students</searchLink><br /><searchLink fieldCode="DE" term="%22Young+Adults%22">Young Adults</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Satisfaction%22">Student Satisfaction</searchLink><br /><searchLink fieldCode="DE" term="%22Preferences%22">Preferences</searchLink><br /><searchLink fieldCode="DE" term="%22Private+Colleges%22">Private Colleges</searchLink><br /><searchLink fieldCode="DE" term="%22Consumer+Economics%22">Consumer Economics</searchLink><br /><searchLink fieldCode="DE" term="%22Commercialization%22">Commercialization</searchLink><br /><searchLink fieldCode="DE" term="%22Competition%22">Competition</searchLink><br /><searchLink fieldCode="DE" term="%22Intention%22">Intention</searchLink><br /><searchLink fieldCode="DE" term="%22Academic+Achievement%22">Academic Achievement</searchLink><br /><searchLink fieldCode="DE" term="%22Difficulty+Level%22">Difficulty Level</searchLink><br /><searchLink fieldCode="DE" term="%22College+Curriculum%22">College Curriculum</searchLink><br /><searchLink fieldCode="DE" term="%22Educational+Quality%22">Educational Quality</searchLink><br /><searchLink fieldCode="DE" term="%22Teacher+Student+Relationship%22">Teacher Student Relationship</searchLink><br /><searchLink fieldCode="DE" term="%22Social+Influences%22">Social Influences</searchLink><br /><searchLink fieldCode="DE" term="%22Student+College+Relationship%22">Student College Relationship</searchLink><br /><searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink>
– Name: Subject
  Label: Geographic Terms
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Pakistan+%28Karachi%29%22">Pakistan (Karachi)</searchLink>
– Name: DOI
  Label: DOI
  Group: ID
  Data: 10.1108/IJEM-04-2019-0138
– Name: ISSN
  Label: ISSN
  Group: ISSN
  Data: 0951-354X
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Purpose: The promising factor for success in a prevailing knowledge-based economy is the excellence in customer service. Private universities are now becoming customer- and service-oriented organizations due to the competition. Therefore, many educational institutions treat their students as customers and restructure their educational practice based on the concept of market consumption. Therefore, many educational institutions treat their students as customers and restructure their educational practice. The purpose of this study is to determine the students' preferences as customers while studying at private universities and factors that affect their intentions to study at private universities when they adopt the student-as-customer concept. Design/methodology/approach: The research model is analyzed with structural equation modeling. The analysis is done with the application of the measurement model and the structural model. The measurement model is first evaluated by examining scale reliability, convergent validity and discriminant validity, whereas the assessment of the structural model is conducted for determining the predictive power and analyzing the hypothesized relationships between the proposed constructs through path analysis. Findings: In the paper, seven path shows a significant and positive relationship. However, four relationships are positive but insignificant. Originality/value: This study contributes to the literature theoretically as well as methodologically. Moreover, it is among the first research that is being conducted in Karachi. Secondly, this study developed a hybrid model by integrating one theory and a conceptual model to determine the factors affecting students' attitudes toward acceptance of the student-as-customer concept and their intentions. Therefore, this paper is useful in filling the gap in the higher education literature and also provides direction for universities to consider and prepare for the consequences of the concept's adoption associated with the number of students who intend to study at their universities.
– Name: AbstractInfo
  Label: Abstractor
  Group: Ab
  Data: As Provided
– Name: DateEntry
  Label: Entry Date
  Group: Date
  Data: 2021
– Name: AN
  Label: Accession Number
  Group: ID
  Data: EJ1287716
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eric&AN=EJ1287716
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1108/IJEM-04-2019-0138
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 19
        StartPage: 513
    Subjects:
      – SubjectFull: Graduate Students
        Type: general
      – SubjectFull: Undergraduate Students
        Type: general
      – SubjectFull: Young Adults
        Type: general
      – SubjectFull: Student Satisfaction
        Type: general
      – SubjectFull: Preferences
        Type: general
      – SubjectFull: Private Colleges
        Type: general
      – SubjectFull: Consumer Economics
        Type: general
      – SubjectFull: Commercialization
        Type: general
      – SubjectFull: Competition
        Type: general
      – SubjectFull: Intention
        Type: general
      – SubjectFull: Academic Achievement
        Type: general
      – SubjectFull: Difficulty Level
        Type: general
      – SubjectFull: College Curriculum
        Type: general
      – SubjectFull: Educational Quality
        Type: general
      – SubjectFull: Teacher Student Relationship
        Type: general
      – SubjectFull: Social Influences
        Type: general
      – SubjectFull: Student College Relationship
        Type: general
      – SubjectFull: Foreign Countries
        Type: general
      – SubjectFull: Pakistan (Karachi)
        Type: general
    Titles:
      – TitleFull: Student as Customer Concept: An Approach to Determine Pakistani Students' Preferences as Customers While Studying at Private Universities
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Raza, Syed Ali
      – PersonEntity:
          Name:
            NameFull: Qazi, Wasim
      – PersonEntity:
          Name:
            NameFull: Khan, Komal Akram
      – PersonEntity:
          Name:
            NameFull: Shah, Syed Mir Muhammad
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2021
          Identifiers:
            – Type: issn-print
              Value: 0951-354X
          Numbering:
            – Type: volume
              Value: 35
            – Type: issue
              Value: 2
          Titles:
            – TitleFull: International Journal of Educational Management
              Type: main
ResultId 1