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Canadian Enrollment Leaders' Reflections on the Effectiveness of SEM

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Bibliographic Details
Title: Canadian Enrollment Leaders' Reflections on the Effectiveness of SEM
Language: English
Authors: Smith, Clayton, Gottheil, Susan, King, Aliyah
Source: Strategic Enrollment Management Quarterly. Jan 2022 9(4):47-67.
Availability: American Association of Collegiate Registrars and Admissions Officers. One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 301-490-7651; e-mail: pubs@aacrao.org; Web site: https://www.aacrao.org/research-publications/quarterly-journals/sem-quarterly
Peer Reviewed: Y
Page Count: 21
Publication Date: 2022
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: Foreign Countries, Enrollment Management, Strategic Planning, Models, Colleges, Universities, Program Effectiveness, College Students, Student Recruitment, Program Implementation, Student Diversity
Geographic Terms: Canada
ISSN: 2325-4750
Abstract: This article explores the perceptions of senior enrollment managers at Canadian colleges and universities regarding the effectiveness of using the Strategic Enrollment Management (SEM) model within the Canadian context. The research design consists of a qualitative approach involving 23 individual interviews. Research participants reflected on their SEM experiences over the past decade and whether SEM can still be a useful tool for the future. Key SEM issues and practices were identified that resonate with Canadian senior enrollment leaders. Recommendations for professional practice are discussed, along with potential areas for further research.
Abstractor: As Provided
Entry Date: 2022
Access URL: https://www.aacrao.org/research-publications/quarterly-journals/sem-quarterly/issue/volume-9/volume-4
Accession Number: EJ1334802
Database: ERIC
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  Data: Canadian Enrollment Leaders' Reflections on the Effectiveness of SEM
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  Data: <searchLink fieldCode="SO" term="%22Strategic+Enrollment+Management+Quarterly%22"><i>Strategic Enrollment Management Quarterly</i></searchLink>. Jan 2022 9(4):47-67.
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  Data: American Association of Collegiate Registrars and Admissions Officers. One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 301-490-7651; e-mail: pubs@aacrao.org; Web site: https://www.aacrao.org/research-publications/quarterly-journals/sem-quarterly
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  Data: <searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink><br /><searchLink fieldCode="DE" term="%22Enrollment+Management%22">Enrollment Management</searchLink><br /><searchLink fieldCode="DE" term="%22Strategic+Planning%22">Strategic Planning</searchLink><br /><searchLink fieldCode="DE" term="%22Models%22">Models</searchLink><br /><searchLink fieldCode="DE" term="%22Colleges%22">Colleges</searchLink><br /><searchLink fieldCode="DE" term="%22Universities%22">Universities</searchLink><br /><searchLink fieldCode="DE" term="%22Program+Effectiveness%22">Program Effectiveness</searchLink><br /><searchLink fieldCode="DE" term="%22College+Students%22">College Students</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Recruitment%22">Student Recruitment</searchLink><br /><searchLink fieldCode="DE" term="%22Program+Implementation%22">Program Implementation</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Diversity%22">Student Diversity</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Canada%22">Canada</searchLink>
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– Name: Abstract
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  Data: This article explores the perceptions of senior enrollment managers at Canadian colleges and universities regarding the effectiveness of using the Strategic Enrollment Management (SEM) model within the Canadian context. The research design consists of a qualitative approach involving 23 individual interviews. Research participants reflected on their SEM experiences over the past decade and whether SEM can still be a useful tool for the future. Key SEM issues and practices were identified that resonate with Canadian senior enrollment leaders. Recommendations for professional practice are discussed, along with potential areas for further research.
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      – Text: English
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        PageCount: 21
        StartPage: 47
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      – SubjectFull: Foreign Countries
        Type: general
      – SubjectFull: Enrollment Management
        Type: general
      – SubjectFull: Strategic Planning
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      – SubjectFull: Models
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      – SubjectFull: Colleges
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      – SubjectFull: Universities
        Type: general
      – SubjectFull: Program Effectiveness
        Type: general
      – SubjectFull: College Students
        Type: general
      – SubjectFull: Student Recruitment
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      – SubjectFull: Program Implementation
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      – SubjectFull: Student Diversity
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      – SubjectFull: Canada
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      – TitleFull: Canadian Enrollment Leaders' Reflections on the Effectiveness of SEM
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            NameFull: Gottheil, Susan
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