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Correction Approaches and Hashtag Framing in Addressing Mpox Misinformation on Instagram

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Title: Correction Approaches and Hashtag Framing in Addressing Mpox Misinformation on Instagram
Language: English
Authors: Kelly Y. L. Ku (ORCID 0000-0001-6592-1941), Jiarui Li, Yueming Luo, Yunya Song
Source: Health Education Research. cyaf009 2025 40(2).
Availability: Oxford University Press. Great Clarendon Street, Oxford OX2 6DP, UK. Tel: +44-1865-353907; Fax: +44-1865-353485; e-mail: jnls.cust.serv@oxfordjournals.org; Web site: http://her.oxfordjournals.org/
Peer Reviewed: Y
Page Count: 11
Publication Date: 2025
Document Type: Journal Articles
Reports - Research
Descriptors: Social Media, Misinformation, Error Correction, Stereotypes, Health Promotion, Communicable Diseases, Disease Control, Public Health, Sexually Transmitted Diseases, Credibility, Logical Thinking, Inclusion, Interpersonal Communication, Information Dissemination
DOI: 10.1093/her/cyaf009
ISSN: 0268-1153
1465-3648
Abstract: The rapid spread of health misinformation on social media poses significant challenges to public health crisis. Mpox misinformation has portrayed it as exclusively a sexually transmitted infection, resulting in misperceptions about infection risk and stigmatization of affected groups. This study aimed to evaluate the effectiveness of different correction approaches and message framing in reducing misperception and shaping disease-related attitudes, both immediately after exposure and after a 1-day delay. We employed a 2 × 2 design with a control group to test correction approaches (fact-based vs. logic-based) combined with hashtag framing (health literacy vs. inclusivity) through an experiment (N = 274). Findings showed that all corrections reduced misperception both immediately and after 1 day and increased the likelihood of sharing corrective messages. Only corrections with inclusivity hashtags promoted more positive attitudes towards Mpox immediately after exposure. Stereotypes played a significant moderating role where participants with stronger stereotypes showed a greater reduction in misperception when exposed to corrections with inclusivity hashtags but were less likely to share logic-based corrective message. These findings contributed to understanding effective health communication by highlighting the role of social media hashtags in message framing, promoting user sharing of corrective information, and addressing stereotypes when designing interventions against health misinformation.
Abstractor: As Provided
Entry Date: 2025
Accession Number: EJ1465853
Database: ERIC
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  Data: Correction Approaches and Hashtag Framing in Addressing Mpox Misinformation on Instagram
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  Data: <searchLink fieldCode="AR" term="%22Kelly+Y%2E+L%2E+Ku%22">Kelly Y. L. Ku</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0001-6592-1941">0000-0001-6592-1941</externalLink>)<br /><searchLink fieldCode="AR" term="%22Jiarui+Li%22">Jiarui Li</searchLink><br /><searchLink fieldCode="AR" term="%22Yueming+Luo%22">Yueming Luo</searchLink><br /><searchLink fieldCode="AR" term="%22Yunya+Song%22">Yunya Song</searchLink>
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  Data: <searchLink fieldCode="SO" term="%22Health+Education+Research%22"><i>Health Education Research</i></searchLink>. cyaf009 2025 40(2).
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  Data: Oxford University Press. Great Clarendon Street, Oxford OX2 6DP, UK. Tel: +44-1865-353907; Fax: +44-1865-353485; e-mail: jnls.cust.serv@oxfordjournals.org; Web site: http://her.oxfordjournals.org/
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  Data: 11
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  Data: <searchLink fieldCode="DE" term="%22Social+Media%22">Social Media</searchLink><br /><searchLink fieldCode="DE" term="%22Misinformation%22">Misinformation</searchLink><br /><searchLink fieldCode="DE" term="%22Error+Correction%22">Error Correction</searchLink><br /><searchLink fieldCode="DE" term="%22Stereotypes%22">Stereotypes</searchLink><br /><searchLink fieldCode="DE" term="%22Health+Promotion%22">Health Promotion</searchLink><br /><searchLink fieldCode="DE" term="%22Communicable+Diseases%22">Communicable Diseases</searchLink><br /><searchLink fieldCode="DE" term="%22Disease+Control%22">Disease Control</searchLink><br /><searchLink fieldCode="DE" term="%22Public+Health%22">Public Health</searchLink><br /><searchLink fieldCode="DE" term="%22Sexually+Transmitted+Diseases%22">Sexually Transmitted Diseases</searchLink><br /><searchLink fieldCode="DE" term="%22Credibility%22">Credibility</searchLink><br /><searchLink fieldCode="DE" term="%22Logical+Thinking%22">Logical Thinking</searchLink><br /><searchLink fieldCode="DE" term="%22Inclusion%22">Inclusion</searchLink><br /><searchLink fieldCode="DE" term="%22Interpersonal+Communication%22">Interpersonal Communication</searchLink><br /><searchLink fieldCode="DE" term="%22Information+Dissemination%22">Information Dissemination</searchLink>
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  Data: 10.1093/her/cyaf009
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  Data: 0268-1153<br />1465-3648
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: The rapid spread of health misinformation on social media poses significant challenges to public health crisis. Mpox misinformation has portrayed it as exclusively a sexually transmitted infection, resulting in misperceptions about infection risk and stigmatization of affected groups. This study aimed to evaluate the effectiveness of different correction approaches and message framing in reducing misperception and shaping disease-related attitudes, both immediately after exposure and after a 1-day delay. We employed a 2 × 2 design with a control group to test correction approaches (fact-based vs. logic-based) combined with hashtag framing (health literacy vs. inclusivity) through an experiment (N = 274). Findings showed that all corrections reduced misperception both immediately and after 1 day and increased the likelihood of sharing corrective messages. Only corrections with inclusivity hashtags promoted more positive attitudes towards Mpox immediately after exposure. Stereotypes played a significant moderating role where participants with stronger stereotypes showed a greater reduction in misperception when exposed to corrections with inclusivity hashtags but were less likely to share logic-based corrective message. These findings contributed to understanding effective health communication by highlighting the role of social media hashtags in message framing, promoting user sharing of corrective information, and addressing stereotypes when designing interventions against health misinformation.
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        Value: 10.1093/her/cyaf009
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 11
    Subjects:
      – SubjectFull: Social Media
        Type: general
      – SubjectFull: Misinformation
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      – SubjectFull: Error Correction
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      – SubjectFull: Stereotypes
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      – SubjectFull: Health Promotion
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      – SubjectFull: Communicable Diseases
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      – SubjectFull: Disease Control
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      – SubjectFull: Public Health
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      – SubjectFull: Sexually Transmitted Diseases
        Type: general
      – SubjectFull: Credibility
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      – SubjectFull: Logical Thinking
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      – SubjectFull: Inclusion
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      – SubjectFull: Interpersonal Communication
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      – SubjectFull: Information Dissemination
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    Titles:
      – TitleFull: Correction Approaches and Hashtag Framing in Addressing Mpox Misinformation on Instagram
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            NameFull: Yunya Song
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