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Enhancing Business Students' Big Data Learning: Integrating Augmented Reality, Mind Mapping, and STEM Strategies

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Title: Enhancing Business Students' Big Data Learning: Integrating Augmented Reality, Mind Mapping, and STEM Strategies
Language: English
Authors: Yu-Hung Chiang (ORCID 0000-0001-7092-9171), Yu-Chen Su, Wei-Tsong Wang (ORCID 0000-0002-1448-7433), Tien-Chi Huang (ORCID 0000-0001-6469-0344)
Source: Journal of Educational Computing Research. 2025 63(4):841-863.
Availability: SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com
Peer Reviewed: Y
Page Count: 23
Publication Date: 2025
Document Type: Journal Articles
Reports - Research
Tests/Questionnaires
Education Level: Higher Education
Postsecondary Education
Descriptors: Business Education, College Students, Foreign Countries, Data, Integrated Activities, Teaching Methods, Cognitive Mapping, Educational Technology, Computer Simulation, Computer Uses in Education, STEM Education, Instructional Effectiveness, Blended Learning, Academic Achievement, Student Experience
Geographic Terms: Taiwan
DOI: 10.1177/07356331251323484
ISSN: 0735-6331
1541-4140
Abstract: As big data and artificial intelligence become integral to business decision-making, business management students require proficiency in data science and big data. However, the use of instructional technologies, such as augmented reality (AR) and mind mapping to teach these subjects is limited. This study introduces an innovative pedagogical model that integrates VAR materials and mind mapping with STEM teaching strategies to enhance learning outcomes and flow experiences among business management students. The researchers divided eighty-two participants into two experimental groups and a control group to assess (a) the impact of AR materials on learning big data expertise (b) the effectiveness of mind mapping combined with STEM strategies on programming skills and understanding big data concepts; and (c) the influence of a combined virtual and physical classroom model on learning achievement, learning experience, and flow experience. The results indicated that the implemented teaching model significantly enhanced learning achievement, experience, and immersion, with mind mapping and STEM strategies proving particularly effective. In conclusion, the integration of AR with Mind mapping and STEM strategies markedly improves learning performance, quality of learning, students' attitudes, interest, and the overall educational experience in big data education.
Abstractor: As Provided
Entry Date: 2025
Accession Number: EJ1470960
Database: ERIC
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  Data: Enhancing Business Students' Big Data Learning: Integrating Augmented Reality, Mind Mapping, and STEM Strategies
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  Data: <searchLink fieldCode="AR" term="%22Yu-Hung+Chiang%22">Yu-Hung Chiang</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0001-7092-9171">0000-0001-7092-9171</externalLink>)<br /><searchLink fieldCode="AR" term="%22Yu-Chen+Su%22">Yu-Chen Su</searchLink><br /><searchLink fieldCode="AR" term="%22Wei-Tsong+Wang%22">Wei-Tsong Wang</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0002-1448-7433">0000-0002-1448-7433</externalLink>)<br /><searchLink fieldCode="AR" term="%22Tien-Chi+Huang%22">Tien-Chi Huang</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0001-6469-0344">0000-0001-6469-0344</externalLink>)
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  Data: <searchLink fieldCode="SO" term="%22Journal+of+Educational+Computing+Research%22"><i>Journal of Educational Computing Research</i></searchLink>. 2025 63(4):841-863.
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  Data: SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com
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  Data: 23
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  Data: <searchLink fieldCode="DE" term="%22Business+Education%22">Business Education</searchLink><br /><searchLink fieldCode="DE" term="%22College+Students%22">College Students</searchLink><br /><searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink><br /><searchLink fieldCode="DE" term="%22Data%22">Data</searchLink><br /><searchLink fieldCode="DE" term="%22Integrated+Activities%22">Integrated Activities</searchLink><br /><searchLink fieldCode="DE" term="%22Teaching+Methods%22">Teaching Methods</searchLink><br /><searchLink fieldCode="DE" term="%22Cognitive+Mapping%22">Cognitive Mapping</searchLink><br /><searchLink fieldCode="DE" term="%22Educational+Technology%22">Educational Technology</searchLink><br /><searchLink fieldCode="DE" term="%22Computer+Simulation%22">Computer Simulation</searchLink><br /><searchLink fieldCode="DE" term="%22Computer+Uses+in+Education%22">Computer Uses in Education</searchLink><br /><searchLink fieldCode="DE" term="%22STEM+Education%22">STEM Education</searchLink><br /><searchLink fieldCode="DE" term="%22Instructional+Effectiveness%22">Instructional Effectiveness</searchLink><br /><searchLink fieldCode="DE" term="%22Blended+Learning%22">Blended Learning</searchLink><br /><searchLink fieldCode="DE" term="%22Academic+Achievement%22">Academic Achievement</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Experience%22">Student Experience</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Taiwan%22">Taiwan</searchLink>
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  Data: 10.1177/07356331251323484
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  Data: 0735-6331<br />1541-4140
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  Data: As big data and artificial intelligence become integral to business decision-making, business management students require proficiency in data science and big data. However, the use of instructional technologies, such as augmented reality (AR) and mind mapping to teach these subjects is limited. This study introduces an innovative pedagogical model that integrates VAR materials and mind mapping with STEM teaching strategies to enhance learning outcomes and flow experiences among business management students. The researchers divided eighty-two participants into two experimental groups and a control group to assess (a) the impact of AR materials on learning big data expertise (b) the effectiveness of mind mapping combined with STEM strategies on programming skills and understanding big data concepts; and (c) the influence of a combined virtual and physical classroom model on learning achievement, learning experience, and flow experience. The results indicated that the implemented teaching model significantly enhanced learning achievement, experience, and immersion, with mind mapping and STEM strategies proving particularly effective. In conclusion, the integration of AR with Mind mapping and STEM strategies markedly improves learning performance, quality of learning, students' attitudes, interest, and the overall educational experience in big data education.
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  Data: 2025
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  Data: EJ1470960
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        Value: 10.1177/07356331251323484
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      – Text: English
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        PageCount: 23
        StartPage: 841
    Subjects:
      – SubjectFull: Business Education
        Type: general
      – SubjectFull: College Students
        Type: general
      – SubjectFull: Foreign Countries
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      – SubjectFull: Integrated Activities
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      – SubjectFull: Teaching Methods
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      – SubjectFull: Cognitive Mapping
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      – SubjectFull: Educational Technology
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      – SubjectFull: Computer Simulation
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      – SubjectFull: Computer Uses in Education
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      – SubjectFull: STEM Education
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      – SubjectFull: Instructional Effectiveness
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      – SubjectFull: Blended Learning
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      – SubjectFull: Student Experience
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      – SubjectFull: Taiwan
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      – TitleFull: Enhancing Business Students' Big Data Learning: Integrating Augmented Reality, Mind Mapping, and STEM Strategies
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