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Perception of Innovative Organizational Identity and Cognitive Flexibility: The Mediating Role of Creative Self-Efficacy

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Title: Perception of Innovative Organizational Identity and Cognitive Flexibility: The Mediating Role of Creative Self-Efficacy
Language: English
Authors: Na Yoon Kim (ORCID 0000-0001-6115-7640)
Source: Journal of Creative Behavior. 2025 59(3).
Availability: Wiley. Available from: John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030. Tel: 800-835-6770; e-mail: cs-journals@wiley.com; Web site: https://www.wiley.com/en-us
Peer Reviewed: Y
Page Count: 12
Publication Date: 2025
Document Type: Journal Articles
Reports - Research
Descriptors: Creativity, Self Efficacy, Self Concept, Innovation, Organizations (Groups)
DOI: 10.1002/jocb.70039
ISSN: 0022-0175
2162-6057
Abstract: Expanding the social identity view of creativity from the situated cognition perspective, this research examined how the perception of an innovative organizational identity influences cognitive flexibility, one of the pathways to creativity, through the mechanism of creative self-efficacy. The results from experimental Study 1 (128 respondents) demonstrated that the perception of an innovative organizational identity is more likely to foster one's belief in their creative abilities (i.e., creative self-efficacy) than the perception of a conventional organizational identity. Experimental Study 2 (163 participants) provided evidence of the positive relationship between creative self-efficacy and cognitive flexibility and the mediating effect of creative self-efficacy in linking innovative organizational identity to cognitive flexibility. Finally, in Study 3 (202 respondents), a survey was conducted at an actual organization to rule out the impact of organizational identification on the proposed mechanism. The results showed that the mediating effect of creative self-efficacy remained significant even when controlling for organizational identification. This work enriches the existing literature on the social identity approach to creativity by proposing that innovative organizational identity is a determinant of creative self-efficacy and cognitive flexibility.
Abstractor: As Provided
Entry Date: 2025
Accession Number: EJ1483031
Database: ERIC
FullText Text:
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  Data: Perception of Innovative Organizational Identity and Cognitive Flexibility: The Mediating Role of Creative Self-Efficacy
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  Data: <searchLink fieldCode="AR" term="%22Na+Yoon+Kim%22">Na Yoon Kim</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0001-6115-7640">0000-0001-6115-7640</externalLink>)
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  Data: Wiley. Available from: John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030. Tel: 800-835-6770; e-mail: cs-journals@wiley.com; Web site: https://www.wiley.com/en-us
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  Data: <searchLink fieldCode="DE" term="%22Creativity%22">Creativity</searchLink><br /><searchLink fieldCode="DE" term="%22Self+Efficacy%22">Self Efficacy</searchLink><br /><searchLink fieldCode="DE" term="%22Self+Concept%22">Self Concept</searchLink><br /><searchLink fieldCode="DE" term="%22Innovation%22">Innovation</searchLink><br /><searchLink fieldCode="DE" term="%22Organizations+%28Groups%29%22">Organizations (Groups)</searchLink>
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  Data: 10.1002/jocb.70039
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  Data: Expanding the social identity view of creativity from the situated cognition perspective, this research examined how the perception of an innovative organizational identity influences cognitive flexibility, one of the pathways to creativity, through the mechanism of creative self-efficacy. The results from experimental Study 1 (128 respondents) demonstrated that the perception of an innovative organizational identity is more likely to foster one's belief in their creative abilities (i.e., creative self-efficacy) than the perception of a conventional organizational identity. Experimental Study 2 (163 participants) provided evidence of the positive relationship between creative self-efficacy and cognitive flexibility and the mediating effect of creative self-efficacy in linking innovative organizational identity to cognitive flexibility. Finally, in Study 3 (202 respondents), a survey was conducted at an actual organization to rule out the impact of organizational identification on the proposed mechanism. The results showed that the mediating effect of creative self-efficacy remained significant even when controlling for organizational identification. This work enriches the existing literature on the social identity approach to creativity by proposing that innovative organizational identity is a determinant of creative self-efficacy and cognitive flexibility.
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