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A Model for Sustainable Success in Herbal Business: Educational Strategies for Entrepreneurial Growth

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Title: A Model for Sustainable Success in Herbal Business: Educational Strategies for Entrepreneurial Growth
Language: English
Authors: Sanyasorn Swasthaisong, Wasin Petchpongpan, Pissadarn Saenchat, Lamai Romyen, Nathichai Thanaraj, Archsuek Mameekul
Source: Journal of Education and Learning. 2025 14(6):385-395.
Availability: Canadian Center of Science and Education. 1595 Sixteenth Ave Suite 301, Richmond Hill, Ontario, L4B 3N9 Canada. Tel: 416-642-2606; Fax: 416-642-2608; e-mail: jel@ccsenet.org; Web site: http://www.ccsenet.org/journal/index.php/jel
Peer Reviewed: Y
Page Count: 11
Publication Date: 2025
Document Type: Journal Articles
Reports - Research
Descriptors: Entrepreneurship, Business, Success, Sustainability, Plants (Botany), Cultural Influences, Indigenous Knowledge, Social Capital, Government Role, Supply and Demand, Economic Development, Foreign Countries
Geographic Terms: Thailand
ISSN: 1927-5250
1927-5269
Abstract: This study explored the key factors influencing the sustainable success of herbal businesses in Sakon Nakhon Province, Thailand, amid the growing global demand for herbal products. The research focused on the economic, social, environmental, and managerial aspects affecting sustainability and competitiveness. We employed a quantitative research approach, including Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM), with a sample of 342 herbal business entrepreneurs. It was found that cultural factors, local knowledge, and social capital had the most direct effect on business success (1.271, p < 0.01). These were followed by external factors like government support and consumer demand (0.486, p < 0.05) and finally, internal factors like business strategy and management (0.126, p < 0.05). The study confirms that these variables are essential for developing effective business models to enhance growth, sustainability, and regional economic development. Additionally, the research identifies strategies to optimize management practices, innovation, and marketing tailored to the local herbal industry. These insights serve as valuable resources for stakeholders aiming to strengthen the sector and promote long-term success.
Abstractor: As Provided
Entry Date: 2025
Accession Number: EJ1487466
Database: ERIC
FullText Text:
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  Data: A Model for Sustainable Success in Herbal Business: Educational Strategies for Entrepreneurial Growth
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  Data: Canadian Center of Science and Education. 1595 Sixteenth Ave Suite 301, Richmond Hill, Ontario, L4B 3N9 Canada. Tel: 416-642-2606; Fax: 416-642-2608; e-mail: jel@ccsenet.org; Web site: http://www.ccsenet.org/journal/index.php/jel
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  Data: This study explored the key factors influencing the sustainable success of herbal businesses in Sakon Nakhon Province, Thailand, amid the growing global demand for herbal products. The research focused on the economic, social, environmental, and managerial aspects affecting sustainability and competitiveness. We employed a quantitative research approach, including Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM), with a sample of 342 herbal business entrepreneurs. It was found that cultural factors, local knowledge, and social capital had the most direct effect on business success (1.271, p &lt; 0.01). These were followed by external factors like government support and consumer demand (0.486, p &lt; 0.05) and finally, internal factors like business strategy and management (0.126, p &lt; 0.05). The study confirms that these variables are essential for developing effective business models to enhance growth, sustainability, and regional economic development. Additionally, the research identifies strategies to optimize management practices, innovation, and marketing tailored to the local herbal industry. These insights serve as valuable resources for stakeholders aiming to strengthen the sector and promote long-term success.
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  Data: 2025
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  Data: EJ1487466
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RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 11
        StartPage: 385
    Subjects:
      – SubjectFull: Entrepreneurship
        Type: general
      – SubjectFull: Business
        Type: general
      – SubjectFull: Success
        Type: general
      – SubjectFull: Sustainability
        Type: general
      – SubjectFull: Plants (Botany)
        Type: general
      – SubjectFull: Cultural Influences
        Type: general
      – SubjectFull: Indigenous Knowledge
        Type: general
      – SubjectFull: Social Capital
        Type: general
      – SubjectFull: Government Role
        Type: general
      – SubjectFull: Supply and Demand
        Type: general
      – SubjectFull: Economic Development
        Type: general
      – SubjectFull: Foreign Countries
        Type: general
      – SubjectFull: Thailand
        Type: general
    Titles:
      – TitleFull: A Model for Sustainable Success in Herbal Business: Educational Strategies for Entrepreneurial Growth
        Type: main
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          Name:
            NameFull: Sanyasorn Swasthaisong
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            NameFull: Wasin Petchpongpan
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            NameFull: Pissadarn Saenchat
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            NameFull: Lamai Romyen
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            NameFull: Nathichai Thanaraj
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            NameFull: Archsuek Mameekul
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            – D: 01
              M: 01
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 1927-5250
            – Type: issn-electronic
              Value: 1927-5269
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              Value: 14
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              Value: 6
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            – TitleFull: Journal of Education and Learning
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