Power to the People: Measuring Social Media and Mass Media Impact for Promotion and Tenure in Social and Applied Sciences - Isha W. Metzger; Maryam Jernigan-Noesi; Shawn C. T. Jones; Erlanger A. Turner; Farzana Saleem; Jessica Jackson; Riana Elyse Anderson; Lisa A. Bartolomeo; Petty Tineo; Ijeoma Opara (Higher Education Policy, 2025)