The Impact of Digital Transformation on the Reputation of Public Higher Education Institutions in Jordan
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| Title: | The Impact of Digital Transformation on the Reputation of Public Higher Education Institutions in Jordan |
|---|---|
| Language: | English |
| Authors: | Rand Al-Dmour, Hani Al-Dmour (ORCID |
| Source: | SAGE Open. 2025 15(4). |
| Availability: | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com |
| Peer Reviewed: | Y |
| Page Count: | 18 |
| Publication Date: | 2025 |
| Document Type: | Journal Articles Reports - Research |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Foreign Countries, Educational Technology, Technology Uses in Education, Public Colleges, Reputation, Educational Quality, Institutional Characteristics, College Administration |
| Geographic Terms: | Jordan |
| DOI: | 10.1177/21582440251390962 |
| ISSN: | 2158-2440 |
| Abstract: | This study investigates the impact of digital transformation (DT) initiatives on the reputation of public higher education institutions (HEIs) in Jordan, focusing on the mediating roles of operational efficiency and educational quality. Using quantitative data collected from 397 academic and administrative staff across Jordanian HEIs, the study employs Structural Equation Modeling (SEM) to test the proposed relationships. The findings reveal that DT initiatives have a significant positive effect on corporate image ([beta] = 0.198, p = 0.001), operational efficiency ([beta] = 0.673, p < 0.001), and educational quality ([beta] = 0.642, p < 0.001). Moreover, operational efficiency and educational quality partially mediate the relationship between DT and corporate image, with mediation effects of [beta] = 0.221 and 0.155, respectively. These results suggest that while DT directly enhances institutional reputation, its impact is amplified when institutions improve internal processes and educational outcomes. Practical implications include the need for universities to invest in robust digital infrastructure, provide continuous faculty training in digital pedagogy, and for policymakers to support DT through national standards and funding. This research contributes to understanding how digital transformation drives reputation in resource-constrained educational environments. |
| Abstractor: | As Provided |
| Entry Date: | 2026 |
| Accession Number: | EJ1495371 |
| Database: | ERIC |
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