'The Employment Landscape Has Shifted Massively, and We Must Shift with It': A Review of Sports Public Relations Courses within Sports Communication Programs
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| Title: | 'The Employment Landscape Has Shifted Massively, and We Must Shift with It': A Review of Sports Public Relations Courses within Sports Communication Programs |
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| Language: | English |
| Authors: | Betsy Emmons (ORCID |
| Source: | Journalism and Mass Communication Educator. 2026 81(1):58-72. |
| Availability: | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com |
| Peer Reviewed: | Y |
| Page Count: | 15 |
| Publication Date: | 2026 |
| Document Type: | Journal Articles Reports - Research |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Athletics, Journalism, Public Relations, Occupations, Program Descriptions, Undergraduate Study, Communications, Journalism Education, College Programs |
| DOI: | 10.1177/10776958251376410 |
| ISSN: | 1077-6958 2161-4326 |
| Abstract: | Undergraduate sports communication programs have increased in popularity. Recent studies have reviewed the sports journalism side of the industry, but there is scant research regarding sports public relations. This exploratory study reviewed sports communications programs to document if public relations courses were available, what types were offered, and what related applied learning existed. Results indicated disjointed course offerings with partial curricular development into sports public relations along with wide variance in potential skill development and unclear applied learning. |
| Abstractor: | As Provided |
| Entry Date: | 2026 |
| Accession Number: | EJ1497678 |
| Database: | ERIC |
| Abstract: | Undergraduate sports communication programs have increased in popularity. Recent studies have reviewed the sports journalism side of the industry, but there is scant research regarding sports public relations. This exploratory study reviewed sports communications programs to document if public relations courses were available, what types were offered, and what related applied learning existed. Results indicated disjointed course offerings with partial curricular development into sports public relations along with wide variance in potential skill development and unclear applied learning. |
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| ISSN: | 1077-6958 2161-4326 |
| DOI: | 10.1177/10776958251376410 |
