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Did the COVID-19 Pandemic Affect the Viewer Profile for TV Dental News?

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Title: Did the COVID-19 Pandemic Affect the Viewer Profile for TV Dental News?
Language: English
Authors: Rodrigo Richard da Silveira, Eduardo da Silva Von Zastrow Moura, Frederico Santos Lages, Sofia Bastos Guimarães de Faria, Nelson Renato França Alves Silva, Guilherme Carvalho Silva, Lia Silva de Castilho, Ênio Lacerda Vilaça
Source: Journal of Education and Learning. 2026 15(1):332-341.
Availability: Canadian Center of Science and Education. 1595 Sixteenth Ave Suite 301, Richmond Hill, Ontario, L4B 3N9 Canada. Tel: 416-642-2606; Fax: 416-642-2608; e-mail: jel@ccsenet.org; Web site: http://www.ccsenet.org/journal/index.php/jel
Peer Reviewed: Y
Page Count: 10
Publication Date: 2026
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: COVID-19, Pandemics, Social Media, Video Technology, Television Viewing, Dentistry, Dental Schools, Foreign Countries, Information Dissemination, Audiences
Geographic Terms: Brazil
ISSN: 1927-5250
1927-5269
Abstract: Before the COVID-19 pandemic, educational institutions were already successfully disseminating scientific information through YouTube. This study aims to descriptively investigate viewership for the YouTube channel TV Dental News of the School of Dentistry of UFMG (Brazil) before, during, and after the COVID-19 pandemic. This is a cross-sectional study comparatively analyzing three TV Dental News viewership periods: the COVID-19 pre-pandemic period, from February 1, 2019, to February 29, 2020 (pre-COVID-19); the COVID-19 pandemic period, from March 1, 2020, to December 31, 2021 (COVID-19); and the post-peak period of the COVID-19 pandemic, from January 1, 2022, to February 28, 2023 (post-COVID-19). The results reveal a significant increase in viewers in the compared periods, particularly women and non-subscribed viewers. Viewers from abroad are becoming more common than Brazilian viewers. There has been a substantial increase in the number of views over the years analyzed, indicating that high-quality, free education that can be accessed remotely is an important source of knowledge in dentistry.
Abstractor: As Provided
Entry Date: 2026
Accession Number: EJ1498934
Database: ERIC
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  Data: Canadian Center of Science and Education. 1595 Sixteenth Ave Suite 301, Richmond Hill, Ontario, L4B 3N9 Canada. Tel: 416-642-2606; Fax: 416-642-2608; e-mail: jel@ccsenet.org; Web site: http://www.ccsenet.org/journal/index.php/jel
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  Data: Before the COVID-19 pandemic, educational institutions were already successfully disseminating scientific information through YouTube. This study aims to descriptively investigate viewership for the YouTube channel TV Dental News of the School of Dentistry of UFMG (Brazil) before, during, and after the COVID-19 pandemic. This is a cross-sectional study comparatively analyzing three TV Dental News viewership periods: the COVID-19 pre-pandemic period, from February 1, 2019, to February 29, 2020 (pre-COVID-19); the COVID-19 pandemic period, from March 1, 2020, to December 31, 2021 (COVID-19); and the post-peak period of the COVID-19 pandemic, from January 1, 2022, to February 28, 2023 (post-COVID-19). The results reveal a significant increase in viewers in the compared periods, particularly women and non-subscribed viewers. Viewers from abroad are becoming more common than Brazilian viewers. There has been a substantial increase in the number of views over the years analyzed, indicating that high-quality, free education that can be accessed remotely is an important source of knowledge in dentistry.
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        Type: general
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      – SubjectFull: Social Media
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      – SubjectFull: Video Technology
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      – SubjectFull: Television Viewing
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