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The Role of Social Media in Developing Tertiary-Level Learners' English Language Skills

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Title: The Role of Social Media in Developing Tertiary-Level Learners' English Language Skills
Language: English
Authors: Md. Mahmudur Rahman Siam (ORCID 0009-0001-9429-4083), Tabassum Islam Nabanee (ORCID 0009-0004-7338-9800), Asif Nowroz (ORCID 0009-0006-5074-1546)
Source: Asian Journal of Contemporary Education. 2026 10(1):29-42.
Availability: AESS Publications. 2637 East Atantic Boulevaard #43110, Pompano Beach, FL 33062. e-mail: editor@aessweb.com; Web site: http://www.aessweb.com/journals/5052
Peer Reviewed: Y
Page Count: 14
Publication Date: 2026
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: Foreign Countries, Undergraduate Students, Higher Education, English (Second Language), Second Language Learning, Social Media, Mass Media Role, Language Skills, Educational Benefits, Learning Processes, Learning Strategies
Geographic Terms: Bangladesh
ISSN: 2617-1252
Abstract: Social media is nowadays emerging worldwide as an integral part of the youth's interactive English learning practices, and Bangladeshi tertiary-level students are no exception. This paper studies Jashore University of Science and Technology (JUST) students' perspectives on the incorporation of social media in developing their basic language skills. It investigates the influence of different social media platforms and content on the students' listening, speaking, reading, and writing proficiency in English. This research used a mixed-method approach to collect and analyze data. The data were obtained from 100 undergraduate students of JUST through a structured questionnaire. The findings of this study revealed social media's crucial role in the enhancement of the students' English language skills. However, the respondents expressed their concerns about multiple challenges that they encountered. Social media's effectiveness is curtailed by distraction and less structured guidance, as this study finds. This study also collected their suggestions on a better utilization of social media as an English language learning assistant. This study promotes the balanced incorporation of social media in the mainstream language learning and skills development environment. Social media's inclusion alongside the existing traditional methods can ensure an inclusive and engaging learning experience for English language learners.
Abstractor: As Provided
Entry Date: 2026
Accession Number: EJ1499667
Database: ERIC
FullText Text:
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  Data: The Role of Social Media in Developing Tertiary-Level Learners' English Language Skills
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  Data: <searchLink fieldCode="AR" term="%22Md%2E+Mahmudur+Rahman+Siam%22">Md. Mahmudur Rahman Siam</searchLink> (ORCID <externalLink term="https://orcid.org/0009-0001-9429-4083">0009-0001-9429-4083</externalLink>)<br /><searchLink fieldCode="AR" term="%22Tabassum+Islam+Nabanee%22">Tabassum Islam Nabanee</searchLink> (ORCID <externalLink term="https://orcid.org/0009-0004-7338-9800">0009-0004-7338-9800</externalLink>)<br /><searchLink fieldCode="AR" term="%22Asif+Nowroz%22">Asif Nowroz</searchLink> (ORCID <externalLink term="https://orcid.org/0009-0006-5074-1546">0009-0006-5074-1546</externalLink>)
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  Data: <searchLink fieldCode="SO" term="%22Asian+Journal+of+Contemporary+Education%22"><i>Asian Journal of Contemporary Education</i></searchLink>. 2026 10(1):29-42.
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  Data: AESS Publications. 2637 East Atantic Boulevaard #43110, Pompano Beach, FL 33062. e-mail: editor@aessweb.com; Web site: http://www.aessweb.com/journals/5052
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  Data: <searchLink fieldCode="DE" term="%22Bangladesh%22">Bangladesh</searchLink>
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  Data: Social media is nowadays emerging worldwide as an integral part of the youth's interactive English learning practices, and Bangladeshi tertiary-level students are no exception. This paper studies Jashore University of Science and Technology (JUST) students' perspectives on the incorporation of social media in developing their basic language skills. It investigates the influence of different social media platforms and content on the students' listening, speaking, reading, and writing proficiency in English. This research used a mixed-method approach to collect and analyze data. The data were obtained from 100 undergraduate students of JUST through a structured questionnaire. The findings of this study revealed social media's crucial role in the enhancement of the students' English language skills. However, the respondents expressed their concerns about multiple challenges that they encountered. Social media's effectiveness is curtailed by distraction and less structured guidance, as this study finds. This study also collected their suggestions on a better utilization of social media as an English language learning assistant. This study promotes the balanced incorporation of social media in the mainstream language learning and skills development environment. Social media's inclusion alongside the existing traditional methods can ensure an inclusive and engaging learning experience for English language learners.
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      – Text: English
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      – SubjectFull: Foreign Countries
        Type: general
      – SubjectFull: Undergraduate Students
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      – SubjectFull: Higher Education
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      – SubjectFull: Second Language Learning
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      – SubjectFull: Social Media
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      – SubjectFull: Mass Media Role
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      – SubjectFull: Language Skills
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      – SubjectFull: Educational Benefits
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      – SubjectFull: Learning Processes
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      – SubjectFull: Learning Strategies
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      – SubjectFull: Bangladesh
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