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The Influence of Brand Value on English Language Acquisition: The Role of Social Media, Peer Interaction, and Community Exposure

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Title: The Influence of Brand Value on English Language Acquisition: The Role of Social Media, Peer Interaction, and Community Exposure
Language: English
Authors: Shpresë Qamili (ORCID 0000-0001-5417-563X), Fadil Osmani (ORCID 0000-0001-6055-5647)
Source: Educational Process: International Journal. Article e2026027 2026 21.
Availability: UNIVERSITEPARK Limited. iTOWER Plaza (No61, 9th floor) Merkez Mh Akar Cd No3, Sisli, Istanbul, Turkey 34382. e-mail: editor@edupij.com; Web site: http://www.edupij.com/
Peer Reviewed: Y
Page Count: 14
Publication Date: 2026
Document Type: Journal Articles
Reports - Research
Education Level: Junior High Schools
Middle Schools
Secondary Education
Descriptors: Foreign Countries, Middle School Students, English (Second Language), Second Language Learning, Social Media, Mass Media Role, Peer Relationship, Peer Influence, Cultural Influences, Reputation, Advertising, Instructional Materials, Student Behavior, Student Characteristics, Learning Motivation, Student Motivation
Geographic Terms: Kosovo
ISSN: 2147-0901
2564-8020
Abstract: Background/purpose. The main purpose of this study is to investigate the impact of brand value, social media, peer interaction, and community exposure on English language acquisition among students in Kosovo. Given the increasing importance of English proficiency in education, the research focuses on how popular brands and informal social environments influence language learning beyond the traditional classroom setting. Materials/methods. This paper is based on research by Booyse et al. (2024), Ho et al. (2025), and Yasa et al. (2025). Using descriptive statistics, a questionnaire was administered to 400 students in grades six to nine across four schools, two in Prishtina and two in Gjilan, to gather perspectives from both urban and rural communities. Results. The findings indicate that brand and social factors play a significant role in shaping students' motivation, exposure, and proficiency in English as a second language. Social media supports informal language learning, peer interaction fosters motivation through competition, and community exposure, especially in urban areas, supports English use beyond the classroom. Conclusion. In conclusion, these results highlight the importance of integrating social factors into language education strategies to enhance second-language acquisition in primary schools.
Abstractor: As Provided
Entry Date: 2026
Accession Number: EJ1500520
Database: ERIC
FullText Text:
  Availability: 0
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IllustrationInfo
Items – Name: Title
  Label: Title
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  Data: The Influence of Brand Value on English Language Acquisition: The Role of Social Media, Peer Interaction, and Community Exposure
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  Label: Language
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  Data: English
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  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Shpresë+Qamili%22">Shpresë Qamili</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0001-5417-563X">0000-0001-5417-563X</externalLink>)<br /><searchLink fieldCode="AR" term="%22Fadil+Osmani%22">Fadil Osmani</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0001-6055-5647">0000-0001-6055-5647</externalLink>)
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  Data: <searchLink fieldCode="SO" term="%22Educational+Process%3A+International+Journal%22"><i>Educational Process: International Journal</i></searchLink>. Article e2026027 2026 21.
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  Data: UNIVERSITEPARK Limited. iTOWER Plaza (No61, 9th floor) Merkez Mh Akar Cd No3, Sisli, Istanbul, Turkey 34382. e-mail: editor@edupij.com; Web site: http://www.edupij.com/
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  Data: Y
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  Label: Page Count
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  Data: 14
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  Label: Publication Date
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  Data: 2026
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  Data: Journal Articles<br />Reports - Research
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  Label: Education Level
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  Data: <searchLink fieldCode="EL" term="%22Junior+High+Schools%22">Junior High Schools</searchLink><br /><searchLink fieldCode="EL" term="%22Middle+Schools%22">Middle Schools</searchLink><br /><searchLink fieldCode="EL" term="%22Secondary+Education%22">Secondary Education</searchLink>
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  Label: Descriptors
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  Data: <searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink><br /><searchLink fieldCode="DE" term="%22Middle+School+Students%22">Middle School Students</searchLink><br /><searchLink fieldCode="DE" term="%22English+%28Second+Language%29%22">English (Second Language)</searchLink><br /><searchLink fieldCode="DE" term="%22Second+Language+Learning%22">Second Language Learning</searchLink><br /><searchLink fieldCode="DE" term="%22Social+Media%22">Social Media</searchLink><br /><searchLink fieldCode="DE" term="%22Mass+Media+Role%22">Mass Media Role</searchLink><br /><searchLink fieldCode="DE" term="%22Peer+Relationship%22">Peer Relationship</searchLink><br /><searchLink fieldCode="DE" term="%22Peer+Influence%22">Peer Influence</searchLink><br /><searchLink fieldCode="DE" term="%22Cultural+Influences%22">Cultural Influences</searchLink><br /><searchLink fieldCode="DE" term="%22Reputation%22">Reputation</searchLink><br /><searchLink fieldCode="DE" term="%22Advertising%22">Advertising</searchLink><br /><searchLink fieldCode="DE" term="%22Instructional+Materials%22">Instructional Materials</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Behavior%22">Student Behavior</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Characteristics%22">Student Characteristics</searchLink><br /><searchLink fieldCode="DE" term="%22Learning+Motivation%22">Learning Motivation</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Motivation%22">Student Motivation</searchLink>
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  Label: Geographic Terms
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  Data: <searchLink fieldCode="DE" term="%22Kosovo%22">Kosovo</searchLink>
– Name: ISSN
  Label: ISSN
  Group: ISSN
  Data: 2147-0901<br />2564-8020
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Background/purpose. The main purpose of this study is to investigate the impact of brand value, social media, peer interaction, and community exposure on English language acquisition among students in Kosovo. Given the increasing importance of English proficiency in education, the research focuses on how popular brands and informal social environments influence language learning beyond the traditional classroom setting. Materials/methods. This paper is based on research by Booyse et al. (2024), Ho et al. (2025), and Yasa et al. (2025). Using descriptive statistics, a questionnaire was administered to 400 students in grades six to nine across four schools, two in Prishtina and two in Gjilan, to gather perspectives from both urban and rural communities. Results. The findings indicate that brand and social factors play a significant role in shaping students' motivation, exposure, and proficiency in English as a second language. Social media supports informal language learning, peer interaction fosters motivation through competition, and community exposure, especially in urban areas, supports English use beyond the classroom. Conclusion. In conclusion, these results highlight the importance of integrating social factors into language education strategies to enhance second-language acquisition in primary schools.
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  Data: As Provided
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  Data: 2026
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  Label: Accession Number
  Group: ID
  Data: EJ1500520
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RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 14
    Subjects:
      – SubjectFull: Foreign Countries
        Type: general
      – SubjectFull: Middle School Students
        Type: general
      – SubjectFull: English (Second Language)
        Type: general
      – SubjectFull: Second Language Learning
        Type: general
      – SubjectFull: Social Media
        Type: general
      – SubjectFull: Mass Media Role
        Type: general
      – SubjectFull: Peer Relationship
        Type: general
      – SubjectFull: Peer Influence
        Type: general
      – SubjectFull: Cultural Influences
        Type: general
      – SubjectFull: Reputation
        Type: general
      – SubjectFull: Advertising
        Type: general
      – SubjectFull: Instructional Materials
        Type: general
      – SubjectFull: Student Behavior
        Type: general
      – SubjectFull: Student Characteristics
        Type: general
      – SubjectFull: Learning Motivation
        Type: general
      – SubjectFull: Student Motivation
        Type: general
      – SubjectFull: Kosovo
        Type: general
    Titles:
      – TitleFull: The Influence of Brand Value on English Language Acquisition: The Role of Social Media, Peer Interaction, and Community Exposure
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            NameFull: Shpresë Qamili
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            NameFull: Fadil Osmani
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              Type: published
              Y: 2026
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              Value: 2147-0901
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              Value: 21
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            – TitleFull: Educational Process: International Journal
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