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Promoting Responsible Drinking at College Football Games with an Event-Specific Bystander Intervention

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Title: Promoting Responsible Drinking at College Football Games with an Event-Specific Bystander Intervention
Language: English
Authors: Patricia A. Aloise-Young (ORCID 0000-0001-6375-1352), Gwen Sieving, Renee E. Sieving (ORCID 0000-0001-6523-3989), Allison M. Cantwell (ORCID 0000-0002-9240-439X), Jennifer E. Cross (ORCID 0000-0002-5582-4192)
Source: Health Education Journal. 2026 85(3):260-274.
Availability: SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com
Peer Reviewed: Y
Page Count: 15
Publication Date: 2026
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: Undergraduate Students, College Athletics, Team Sports, Drinking, Audiences, Intervention, Health Behavior, Behavior Change, Motivation Techniques, Counseling Techniques
Geographic Terms: Colorado
DOI: 10.1177/00178969251405698
ISSN: 0017-8969
1748-8176
Abstract: Objective: Negative consequences from alcohol use continue to be a concern on university campuses in the USA. In this paper, we describe the development and formative evaluation of an ongoing event-specific bystander intervention to encourage personal and bystander protective behavioural strategies among college students. Methods: The "Rams Take Care, Rams Take Action" intervention takes place within the context of a US college football home game. The programme incorporates several empirically supported behaviour change strategies including motivational interviewing, public commitments and the use of branded merchandise. The programme is delivered by trained peer educators. Participants: The programme was evaluated by means of a survey of undergraduate students who obtained tickets to a home football game during the 2018 season (N = 595). Results: Students who pledged to engage in protective behavioural strategies, and subsequently remembered their pledge, reported greater use of both personal (i.e. using a sober driver) and bystander (e.g. encouraging friends to use the buddy system) protective behavioural strategies. Conclusions: This inexpensive, brief intervention holds promise for reducing the negative consequences of US college students' alcohol use and raises the possibility that event-specific interventions could have broader preventive effects than previously documented.
Abstractor: As Provided
Entry Date: 2026
Accession Number: EJ1501895
Database: ERIC
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  Data: Promoting Responsible Drinking at College Football Games with an Event-Specific Bystander Intervention
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  Data: <searchLink fieldCode="AR" term="%22Patricia+A%2E+Aloise-Young%22">Patricia A. Aloise-Young</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0001-6375-1352">0000-0001-6375-1352</externalLink>)<br /><searchLink fieldCode="AR" term="%22Gwen+Sieving%22">Gwen Sieving</searchLink><br /><searchLink fieldCode="AR" term="%22Renee+E%2E+Sieving%22">Renee E. Sieving</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0001-6523-3989">0000-0001-6523-3989</externalLink>)<br /><searchLink fieldCode="AR" term="%22Allison+M%2E+Cantwell%22">Allison M. Cantwell</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0002-9240-439X">0000-0002-9240-439X</externalLink>)<br /><searchLink fieldCode="AR" term="%22Jennifer+E%2E+Cross%22">Jennifer E. Cross</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0002-5582-4192">0000-0002-5582-4192</externalLink>)
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  Data: <searchLink fieldCode="SO" term="%22Health+Education+Journal%22"><i>Health Education Journal</i></searchLink>. 2026 85(3):260-274.
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  Data: SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com
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  Data: <searchLink fieldCode="DE" term="%22Undergraduate+Students%22">Undergraduate Students</searchLink><br /><searchLink fieldCode="DE" term="%22College+Athletics%22">College Athletics</searchLink><br /><searchLink fieldCode="DE" term="%22Team+Sports%22">Team Sports</searchLink><br /><searchLink fieldCode="DE" term="%22Drinking%22">Drinking</searchLink><br /><searchLink fieldCode="DE" term="%22Audiences%22">Audiences</searchLink><br /><searchLink fieldCode="DE" term="%22Intervention%22">Intervention</searchLink><br /><searchLink fieldCode="DE" term="%22Health+Behavior%22">Health Behavior</searchLink><br /><searchLink fieldCode="DE" term="%22Behavior+Change%22">Behavior Change</searchLink><br /><searchLink fieldCode="DE" term="%22Motivation+Techniques%22">Motivation Techniques</searchLink><br /><searchLink fieldCode="DE" term="%22Counseling+Techniques%22">Counseling Techniques</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Colorado%22">Colorado</searchLink>
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  Data: 10.1177/00178969251405698
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  Data: 0017-8969<br />1748-8176
– Name: Abstract
  Label: Abstract
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  Data: Objective: Negative consequences from alcohol use continue to be a concern on university campuses in the USA. In this paper, we describe the development and formative evaluation of an ongoing event-specific bystander intervention to encourage personal and bystander protective behavioural strategies among college students. Methods: The "Rams Take Care, Rams Take Action" intervention takes place within the context of a US college football home game. The programme incorporates several empirically supported behaviour change strategies including motivational interviewing, public commitments and the use of branded merchandise. The programme is delivered by trained peer educators. Participants: The programme was evaluated by means of a survey of undergraduate students who obtained tickets to a home football game during the 2018 season (N = 595). Results: Students who pledged to engage in protective behavioural strategies, and subsequently remembered their pledge, reported greater use of both personal (i.e. using a sober driver) and bystander (e.g. encouraging friends to use the buddy system) protective behavioural strategies. Conclusions: This inexpensive, brief intervention holds promise for reducing the negative consequences of US college students' alcohol use and raises the possibility that event-specific interventions could have broader preventive effects than previously documented.
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  Data: 2026
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  Data: EJ1501895
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        Value: 10.1177/00178969251405698
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      – Text: English
    PhysicalDescription:
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        PageCount: 15
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      – SubjectFull: Undergraduate Students
        Type: general
      – SubjectFull: College Athletics
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      – SubjectFull: Team Sports
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      – SubjectFull: Drinking
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      – SubjectFull: Audiences
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      – SubjectFull: Behavior Change
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      – SubjectFull: Motivation Techniques
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      – SubjectFull: Counseling Techniques
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      – SubjectFull: Colorado
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      – TitleFull: Promoting Responsible Drinking at College Football Games with an Event-Specific Bystander Intervention
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