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The Reality of Item Desirability and Heuristic Processing in BAT Ratings: Respecting the Data.

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Title: The Reality of Item Desirability and Heuristic Processing in BAT Ratings: Respecting the Data.
Language: English
Authors: Waltman, Michael S., Burleson, Brant R.
Source: Communication Education. Apr 1997 46(2):100-103.
Peer Reviewed: Y
Page Count: 4
Publication Date: 1997
Document Type: Journal Articles
Reports - Research
Descriptors: Classroom Communication, Communication Research, Higher Education, Interpersonal Communication, Teacher Behavior
ISSN: 0363-4523
Abstract: Presents a rebuttal to P. Kearney and T. Plax's criticisms in this issue of this journal. Argues that careful analysis of the existing data shows that teachers do rely on "negative" or power assertive discipline in the classroom and that the heuristic processing account provides a sound explanation of the biased pattern observed in Behavior Alteration Technique ratings. (SR)
Entry Date: 1998
Accession Number: EJ550341
Database: ERIC
FullText Text:
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  Data: <searchLink fieldCode="SO" term="%22Communication+Education%22"><i>Communication Education</i></searchLink>. Apr 1997 46(2):100-103.
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  Data: Presents a rebuttal to P. Kearney and T. Plax's criticisms in this issue of this journal. Argues that careful analysis of the existing data shows that teachers do rely on "negative" or power assertive discipline in the classroom and that the heuristic processing account provides a sound explanation of the biased pattern observed in Behavior Alteration Technique ratings. (SR)
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      – Text: English
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      – SubjectFull: Higher Education
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