The Reality of Item Desirability and Heuristic Processing in BAT Ratings: Respecting the Data.
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| Title: | The Reality of Item Desirability and Heuristic Processing in BAT Ratings: Respecting the Data. |
|---|---|
| Language: | English |
| Authors: | Waltman, Michael S., Burleson, Brant R. |
| Source: | Communication Education. Apr 1997 46(2):100-103. |
| Peer Reviewed: | Y |
| Page Count: | 4 |
| Publication Date: | 1997 |
| Document Type: | Journal Articles Reports - Research |
| Descriptors: | Classroom Communication, Communication Research, Higher Education, Interpersonal Communication, Teacher Behavior |
| ISSN: | 0363-4523 |
| Abstract: | Presents a rebuttal to P. Kearney and T. Plax's criticisms in this issue of this journal. Argues that careful analysis of the existing data shows that teachers do rely on "negative" or power assertive discipline in the classroom and that the heuristic processing account provides a sound explanation of the biased pattern observed in Behavior Alteration Technique ratings. (SR) |
| Entry Date: | 1998 |
| Accession Number: | EJ550341 |
| Database: | ERIC |
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