Joint Marketing and Student Recruitment: The State University of New York University Colleges of Technology Experience.
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| Title: | Joint Marketing and Student Recruitment: The State University of New York University Colleges of Technology Experience. |
|---|---|
| Language: | English |
| Authors: | Smith, Clayton A., Barrett, Lawrence M., Gerlach, David M., Goodrich, Deborah J., Rose, Paul B. |
| Source: | College and University. Mar 2003 78(3):9-13. |
| Peer Reviewed: | Y |
| Page Count: | 5 |
| Publication Date: | 2003 |
| Document Type: | Journal Articles Reports - Evaluative |
| Descriptors: | Higher Education, Intercollegiate Cooperation, Program Effectiveness, Student Recruitment |
| ISSN: | 0010-0889 |
| Abstract: | Using the experience of the State University of New York Colleges of Technology, presents and evaluates a wide-ranging joint marketing and recruitment effort to assess the relative value of this approach. Found that joint activities play a useful but limited role in assisting individual institutions in reaching their enrollment goals. (EV) |
| Entry Date: | 2003 |
| Access URL: | https://www.aacrao.org/publications/college_and_university_journal.aspx |
| Accession Number: | EJ666382 |
| Database: | ERIC |
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